MicroStrategy Unveils Tool for Mobile Business Intelligence Apps
Business intelligence software provider MicroStrategy (NASDAQ: MSTR) has announced the general availability of MicroStrategy 9.2.1, which includes a new product called Transaction Services that allows people to efficiently initiate actions and transactions from a mobile device.
MicroStrategy said its new web-based design tools and MicroStrategy Transaction Services make app development easy, as no coding is needed to assemble app interfaces that enable data input.
Users can design mobile BI apps using a range of flexible input controls: text boxes, calendar and time pickers, sliders, on-off switches, and dropdown lists. App designs are stored in MicroStrategy's metadata repository and are accessible via web-based editors. A separate transaction report manages the write-back, allowing it to be reused in multiple mobile apps.
“Our business analytics benchmark research has shown that being able to take immediate action on the outcome of analytics is a leading priority for organizations, yet one that has been difficult to accomplish in mainstream business applications,” stated David Menninger, vice president and research director at Ventana Research. “MicroStrategy addresses this need with MicroStrategy 9.2.1, which bridges the gap between BI and enterprise applications, and empowers business people to use mobile applications and mobile devices to connect directly to back-end transactional systems, thereby enabling decision-makers to execute a wide range of real-time actions.”
Now a core component of the MicroStrategy BI platform, Transaction Services allows mobile apps and web-based dashboards to include action-taking features, including submitting orders, one-click approvals and denials, notes for tracking and directing business activity, and write-back to data sources. Using either SQL for database transactions or XML for web services applications, thousands of user transactions are stored, triggering new business processes, reallocating resources and accelerating business activity, MicroStrategy said.
There are also new enhancements to mobile security and Visual Insight, extending the ability for companies to run their businesses and communicate with customers on their mobile devices.
With the new enhancements in MicroStrategy 9.2.1, organizations can use MicroStrategy's platform to build hundreds of different Mobile Apps and mobilize their business processes, marketing, sales channels, and business intelligence, said MicroStrategy.
Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.
