Edmunds Deploys MicroStrategy Market Analysis iPad App
MicroStrategy Incorporated (Nasdaq: MSTR) has announced that Edmunds.com, Inc., a consumer resource for automotive information, has deployed a consumer market analysis iPad app built on the MicroStrategy Mobile platform. As noted in this news release on PR-USA, the iPad app displays detailed analytics about the automobiles that consumers are considering for purchase; shows how each vehicle is performing versus its competitors; and indicates the propensity of a consumer to consider other models when researching a particular vehicle.
“The new Edmunds.com Web Metrics iPad app provides automobile manufacturer executives and decision makers, car dealers, and Edmunds.com account personnel with deep insights into anonymous consumer car buying research and shopping patterns. The iPad app displays detailed analytics about the automobiles that consumers are considering for purchase; shows how each vehicle is performing versus its competitors; and indicates the propensity of a consumer to consider other models when researching a particular vehicle. Automakers can review and interact with this data on their iPads to make data-driven business decisions related to marketing and advertising plans.
“MicroStrategy Mobile takes full advantage of the native capabilities of the iPad to provide intuitive business intelligence that is optimized for the mobile user. MicroStrategy Mobile inherits the core strengths of the MicroStrategy 9 platform to provide an enterprise-grade foundation for mobile applications, including high performance, comprehensive security, and high-scale operation for tens of thousands of users.”
