Monetize CRM Information with Data Analytics
Data analytics, has the ability to build revenue, improve workflow efficiency, increase cash flows and enhance customer satisfaction. This FP Executive article explains how data analytics can help a medium to large enterprise
analyze and monetize the terabytes of information collected by their CRM systems.
“Customer Relationship Management technology has long held the promise of true 1:1 marketing, whereby a company is able to tailor its marketing and operational programs by micro-segments and suppliers. To accomplish this, firms must be able to efficiently and quickly manage, analyze and monetize the terabytes of information collected by their CRM systems. This capability, known as data analytics, has the ability to build revenue, improve workflow efficiency, increase cash flows and enhance customer satisfaction. In the past, many efforts to fully exploit the promise of CRM floundered due to internal barriers like the presence of data silos and a lack of specialized analytical expertise. Furthermore, many companies were unwilling to commit the substantial IT resources needed to effectively process the reams of data.”
Read the Full “Data Analytics Come of Age” Story at FP Executive
