CRM Software Sales Emerge From Recession
Research from the National Computing Centre (NCC) indicates that nearly a third of organizations expect to invest more in customer relationship management (CRM) software this year. As reported on V3.co.uk, the study found that only 16 per cent expect to see a reduction in spending, 38 per cent aim to keep expenditure at the same level and 44 per cent plan to make changes or additions to their CRM implementations in the future.
“The investments could be continuing because many companies are still failing to gain all the anticipated benefits from their CRM systems, according to the NCC.
“A third of the organizations surveyed have been only ‘partially successful' in
realizing the benefits, while just 11 per cent had been ‘very successful' and six per cent reported seeing ‘no major benefits.'”
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