Mobile CRM Access Helps Firm Diversify
VCC, a nationwide retail construction company, says it was forced to diversify when the recession struck.
According to this report on Computer World, the company found that giving project managers smartphone access to customer data was a big boost in attracting new business.
“The mobile access to CRM data is ‘a great force for us,' said VCC Vice President Wayne Alley in a telephone interview.
“While not every bit of CRM intelligence is available from a mobile device, the system has helped streamline access to customer information across six nationwide offices, Alley said.
“‘We can see what business has been done with a client in the past,' as well as organize data for greater business intelligence, he said.”
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