Microsoft Announces Rotman Programs Centre for CRM Excellence
Microsoft Canada Inc. and The University of Toronto's Rotman School of Management have jointly announced the creation of the Rotman Executive Programs Centre for CRM Excellence (CRM Centre). According to this news release on Market Watch, this joint initiative housed within Rotman Executive Programs with a focus on research, building intellectual capital, and developing unique, powerful and interactive
CRM educational programs.
“Set to launch with an Executive Program in November 2010, the CRM Centre is unique in that it will leverage the expertise of both organizations to build a globally recognized hub for CRM thought leadership and research. The first offering of the Centre will be a three-day program designed for executives with responsibility for CRM initiatives, with a special emphasis on Social CRM. The program will help participants build organizations that satisfy the needs of their customers.”
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