Amazon Statistics By Consumer Behavior, Website Traffic by Device, Social Media Referral Distribution, Demographics and Net Sales

Introduction

Amazon Statistics: Digital Marketing and e-commerce are together rocking the world. What made us shop during lockdown? These online shopping websites! In the last few years, Amazon has spread its business operations all over the world and become a top online shopping website. As of 2022, Amazon has captured 37.8% of the market share in the United States of America. Moreover, having some tech developments, the most fascinating thing about Amazon deliveries is they do it using drones within 1 hour of placing the orders. If we look at these Amazon Statistics we will know how big this company has become!

Editor’s Choice

• By the end of 2023, it is expected that the total number of Kindle Users will reach 90 million around the world, the platform has captured 45% of the total eBook Readers.
• At some point in 2023, Amazon will be responsible for 50% of all eCommerce sales in the United States of America.
• As of 2022, there were 42 Amazon Go Stores in the United States of America and the platform generated $19 billion net sales from the same.
• By 2027, it is estimated that the total number of subscribers for Amazon Prime Video will reach 250 million globally.
• As of 2022, around 50% of consumers said they have preferred sellers on Amazon from whom they like to purchase at low prices.
• Considering online and offline shopping as well as other e-commerce platforms, consumers are more likely to purchase from Amazon, followed by Walmart.com and Walmart (In-store).
• The majority of the third-party sellers on Amazon.com are located in the United States of America at 68.9%, followed by China at 27.0% and Hong Kong at 2.1%.
• Amazon offers its employees to learn English and other local languages through pre-paid classes.
• Considering the Cloud Services, Amazon Web Services is the leading provider with a captured market share of 34%.
• For every 18.5 seconds, an order is shipped from Amazon, which becomes 66,000 orders every hour and 1.6 million orders in a single day.

Who is Amazon?

Amazon Inc., is an American multinational technology company, with headquarters in Seattle, Washington. Its business operations focus on Digital Streaming, e-commerce, Cloud Computing, Online Advertising, and Artificial Intelligence. Amazon was founded by Jeff Bezos in 1994. Amazon is like an online under one roof shopping center. It has multiple product categories such as sporting goods, garden items, jewelry, kitchen items, gourmet food and groceries, electronic devices, health and personal care products, toys and games, and industrial and scientific supplies. The meaning of the yellow smiley-like line in Amazon’s logo is that they provide products from A to Z which is why it is pointing from A to Z.

Amazon Facts

• Amazon offers its employees to learn English and other local languages through pre-paid classes.
• As of 2022, the total number of granted patents to Amazon was 1,863.
• Amazon consumers can donate to charities when they buy on the platform
• Initially, Amazon was launched as an Auction site in 1999.
• Amazon used to hold its meetings at Barnes and Noble.
• The eCommerce website first sold its first book in 1995.
• During the initial days of Amazon, every time the platform made a sale, the employees used to ring a bell.
• In 2020, Amazon recorded 1.271 million employees across the globe.

General Amazon Statistics

• As of 2022, Amazon captured 37.8% of the entire United States of America eCommerce market.
• According to Amazon Statistics, it takes only 3 or less to complete a purchase on the platform.
• In the United States of America, more than 172 million people have taken Prime membership.
• By the end of 2023, it is expected that the total number of Kindle Users will reach 90 million around the world, the platform has captured 45% of the total eBook Readers.
• There are more than 100 million households with Alexa-enabled devices around the globe.
• By 2025, it is projected that total number of Amazon Echo Units sold will reach 130 million.
• Considering the Cloud Services, Amazon Web Services is the leading provider with a captured market share of 34%.
• At some point in 2023, Amazon will be responsible for 50% of all eCommerce sales in the United States of America.
• As of 2022, Amazon owned 611 physical stores in North America along with 32 stores in international locations.
• In Q1 of 2023, Amazon ranked 2nd in Fortune magazine for World’s Most Admired Companies for the 7th consecutive year.
• Amazon’s Associate program has 35.7% captured market of the total affiliate market.
• As of 2022, there were 42 Amazon Go Stores in the United States of America and the platform generated $19 billion net sales from the same.
• As of 2023, Amazon Air started its freight services across 70 destinations around the globe.
• Amazon has become one of the biggest competitors in the Internet of Things Market.
• Around the globe, in Q1 of 2023, Fire TV device sales stood at 200 million units.
• In 2022, according to Amazon Statistics, Amazon Kindle Paperwhite as well as Kobo Libra 2 became the most popular eReader devices.
• By 2027, it is estimated that the total number of subscribers for Amazon Prime Video will reach 250 million globally.
• Amazon’s Audible market share for the audiobook publishing category reached 63.4% in the United States of America in 2022.
• As of March 2023, Amazon became the most valuable eCommerce brand in the world.
• Amazon has captured more than 90% market share in the following product categories Skin Care (91%), Golf (92%), Home improvement tools (93%), Kitchen and Dining (94%), and Batteries (97%).
• In July 2023, Amazon.com generated 2.79 billion of global traffic, while it was 2.5 billion in June 2023. This has shown a 10.6% positive increase in the total number of visitors.
• Similar to July, May 2023 recorded 2.72 billion global visitors.
• By 2024, Amazon is expected to overtake Walmart and become the market leader in the United States of America.
• Amazon has its shipment service in more than 100 countries.
• For every 18.5 seconds, an order is shipped from Amazon, which becomes 66,000 orders every hour and 1.6 million orders in a single day.
• There are more than 110 active Amazon fulfillment centers in the United States of America.
• More than 1,000 authors with published books on Amazon earn more than $100,00 in royalties by selling books on the platform.
• 36% of traffic on Amazon is organic while 24.64% is paid.
• By the end of 2023, Amazon is expected to reach $746.22 billion in total sales.
• 33% of the customers said Amazon provides rapid response to complaints.

Amazon Statistics by the available percentage of products

(Source: fitsmallbusiness.com)

As of 2023, the top three categories of products that are available in a wider range are Home and Kitchen (35%), Beauty and Personal Care (26%), Clothing, Shoes and Jewelry (20%). The categories with the lowest number of products available are electronics (16%), Arts, Crafts, and Sewing (14%) and Books (14%).

Amazon Statistics by Consumer Behaviour

• As of 2022, around 50% of consumers said they have preferred sellers on Amazon from whom they like to purchase at low prices.
• In Q1 2023, around 26 million customers ordered with Same-day delivery, this has shown a 50% increase compared to the previous year.
• In 2022, 64% of the sellers used the Fulfilled By Amazon service.
• 90% of consumers check prices on Amazon before buying from new brands, whereas 50% of the consumers are ready to purchase from unknown brands from Amazon’s Store.
• 44% of the shoppers shop on the platform using Voice Assistants.
• 76% of the consumers on Amazon are more likely to purchase from private brands just because they are being sold on Amazon.
• 38% of the shoppers said that they find sponsored Ads extremely useful.
• Only 2% of the people never read reviews on Amazon before buying the product.
• The conversion rate on Amazon is 12 to 13% on average.
• 89% of online shoppers prefer Amazon while shopping as compared to other eCommerce websites.
• 59% of the brands spend above $60,000 every month for advertisements on Amazon.
• 66% of consumers prefer Amazon because they find everything on the platform they need.
• 90% of the customers are satisfied with Amazon-offered customer service.

By purchase frequency

(Source: zippia.com)

Compared to Amazon’s Prime and Non-Prime Members, Prime members are more likely to shop on Amazon as they do every few weeks, while the majority of the Non-prime members shop every few months. Prime Members are more likely to shop every day as well.

By Product Preference

(Source: zonbase.com)

Considering online and offline shopping as well as other e-commerce platforms, consumers are more likely to purchase from Amazon, followed by Walmart.com and Walmart (In-store). The top preference to purchase is given to Amazon for the Books, Magazines, and Newspapers category resulting in 26%. Other categories with similar preferences on the Amazon platform are Home and kitchen, Office Supplies, Clothing, Electronics, Beauty and Personal Care, and Automotive Parts and Accessories (23%).

Amazon Statistics by Website Traffic by Device

• Over the last 6 months, Amazon registered the highest number of global visitors through mobile resulting in 1.2 billion visits (55.6%), while desktop traffic resulted in 1.5 billion (44.4%).

(Source: semrush.com)

The United States of America is the leading country with the highest traffic on Amazon.com followed by India and Canada. The majority of the traffic is generated from mobile devices as compared to desktops over the last few months of 2023.

Amazon Statistics by Social Media Referral Distribution

(Source: similarweb.com)

The top three sources of traffic sent to Amazon.com by social media networks are YouTube (59.64%), Facebook (14.80%) and Reddit (9.61%).

Amazon Statistics by Marketing Channels Distribution

(Source: similarweb.com)

Amazon.com generates 62.83% direct traffic, followed by Organic search (18.70%) and Paid search (6.11%).

Amazon Statistics by Seller

• 80% of the sellers on Amazon sell on other platforms as well.
• Amazon platform has more than 6.4 million sellers registered spread across the world out of which 1.5 million are active.
• Every day Amazon registers 3,700 new sellers on the platform.
• 83% of the sellers registered on Amazon sell on Prime shipping.

(Source: supplygem.com)

The majority of the third-party sellers on Amazon.com are located in the United States of America at 68.9%, followed by China at 27.0% and Hong Kong at 2.1%.

By seller’s monthly sale

(Source: zippia.com)

As per Amazon Statistics, the majority of the sellers (27%) on Amazon earn between $1k to $5k in a month, while 22% earn below $500. However, only 1% of sellers reported they earn between $100k to $250k per month.

Amazon Statistics by Demographics

(Source: similarweb.com)

Amazon.com has generated 29.18% of the highest number of consumers aged between 25 to 34 years. There are 19.24% and 17.29% aged between 35 to 44 years and 18 to 24 years respectively. The lowest number of consumers are aged 65 years and above.

Amazon Statistics by Net Sales

• Online Stores ($220 billion): Amazon generated $220 billion in net sales through its online retail stores.
• Third-Party Services ($117.72 billion): Net sales from third-party services amounted to $117.72 billion.
• AWS (Amazon Web Services) ($80.10 billion): Amazon's cloud computing service, AWS, contributed $80.10 billion in net sales.
• Advertising Services ($37.74 billion): Revenue from advertising services totaled $37.74 billion.
• Subscription Services ($35.22 billion): Net sales from subscription services amounted to $35.22 billion.
• Physical Stores ($18.97 billion): Amazon's physical retail stores generated $18.97 billion in net sales.
• Other ($4.25 billion): Other categories contributed $4.25 billion in net sales.

These statistics provide insights into the breakdown of Amazon's net sales by different categories in the year 2022.

Amazon’s Top Ranking Business Divisions in 2023

(Source: insiderintelligence.com)

World’s Biggest Employees in 2022

(Source: statista.com)

World’s Highest grossing companies as of August 2023

(Source: statista.com)

Leading Cloud Market in 2023

(Source: statista.com)

The largest retail eCommerce companies in the United States of America as of 2022

(Source: statista.com)

Conclusion

eCommerce is leading in all aspects. The reason behind this is Amazon itself. Amazon is a tech and all-under-one-roof company. Whatever you need, you just need to search and buy, and within one hour you get the delivery. During the lockdown, Amazon helped in many ways to deliver daily essentials when offline shops were closed. Amazon has become one of the largest e-commerce websites today, and we know all this just by reading the facts of Amazon Statistics. Moreover, it is a great income source for many housewives, small-scale business sellers, and entrepreneurs. What can you not do today using Amazon’s platform?

Barry Elad

Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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