Airbnb Statistics 2024 – By Demographic, Region, Revenue, General, Referral Traffic and Device Users

Introduction

Airbnb statistics: As a market research analyst, exploration into Airbnb statistics reveals compelling insights into the platform's growth and impact. Recent data underscores the platform's prominence, with $4.7 billion in revenue generated in 2023, representing a notable 22% increase from the previous year. These figures highlight Airbnb's significant contribution to the hospitality industry, disrupting traditional accommodation models.

With millions of listings worldwide, Airbnb has become a preferred choice for travelers seeking unique experiences. The platform's success is further underscored by its $110 billion valuation, reflecting investor confidence in its business model. This Airbnb statistics aims to uncover the latest trends, identify key drivers of Airbnb's success, and offer strategic recommendations for businesses operating within the shared accommodation space.

Editor’s Choice

• In 2022, Airbnb witnessed a staggering 40% year-on-year increase in revenue, totaling $8.4 billion.
• The platform boasted over 200 million users, with a significant presence in the U.S., where it garnered over 45 million users.
• Airbnb facilitated 393 million bookings in 2022, reflecting a robust 31% surge from the previous year.
• With a whopping 6.6 million listings operated by 4 million hosts, Airbnb solidified its position as a leader in the vacation rental industry.
• Globally, 394 million nights and experiences were booked through Airbnb in 2022, showcasing its widespread appeal.
• Since its inception in 2007, Airbnb has welcomed over 1.5 billion guest arrivals, underscoring its enduring popularity.
• On average, U.S. hosts earn a substantial $14,000 annually from their Airbnb listings.
• In North America, Airbnb's nightly rates averaged $208 in 2021, reflecting its position as a premium accommodation choice.
• Airbnb's market capitalization stood at an impressive $90.51 billion in September 2023, demonstrating investor confidence in the platform.
• The platform commands a formidable 20% market share in the vacation rental industry, outpacing competitors like Booking.com and Expedia.
• In the second quarter of 2023, Airbnb celebrated over 115 million nights and experiences booked, alongside an 18% year-over-year revenue growth and a Free Cash Flow of $900 million.

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What is Airbnb?

Airbnb, Inc is a rental service for various types of properties for travelers. It offers short-term homestays on a daily payment basis. The company was incorporated in the year 2008. Airbnb is a short name for its original name AirBedandBreakfast.com. Airbnb is accessible all over the world. It has multiple types of properties which can be rented from international travelers as well as local residents.

Types Of Rentals Available On Airbnb

Primary types of rooms such as guest houses, hotels, houses, and flats are available. Other than these, 2,600 + treehouses,40,000+ farms, cabins, 2,800+ yurts, earth homes, 3,500+ castles, villas, containers, domes, 5,600+ boats, campervans, 300+ lighthouses, etc. are available for rental.

Airbnb Features

• The website has honest reviews of the properties previously rented by the persons on the website.
• The platform offers in-app messaging to landlords as an easy way of communicating without sharing phone numbers.
• It has real-time booking alerts with price changes and other such alerts.
• Bookings can be done in a variety of options.
• Invitations can be sent to friends for the same place booking.
• Unlike other travel websites, the Airbnb platform supports last-minute bookings.
• The platform is compatible with desktops, android, and iOS.
• On an average, Airbnb hosts earn approximately $13,800 annually from their listings, highlighting the platform's role in empowering individuals and driving economic activity.
• Airbnb continues to innovate and expand its offerings, evidenced by its introduction of new features and services to enhance the user experience and drive engagement.
• The platform's strategic initiatives, such as the addition of new listings and partnerships, contribute to its sustained growth and market leadership in the travel and hospitality sector.

General Airbnb Statistics

• Airbnb statistics say that the website is accessible in over 60 languages.
• Airbnb was founded in 2008 as an alternative to traditional accommodations.
• As of 31^st March 2022, the platform has 6 million property listing over the world, as stated by Airbnb statistics.
• The platform began with two hosts opening their home in San Francisco, eventually growing to over 4 million hosts worldwide.
• As of September 2022, property hosts spread worldwide have earned more than $180 billion from renting activity.
• Considering Airbnb statistics of the United States of America, on average the host residing in the country has earned $13.8K from renting the property in the year 2021.
• Around 100K towns and cities are included in the platform’s active listing of rental properties.
• In the month November 2022, Airbnb.com recorded around 84.1 million visitors to the website, whereas there were 92.9 million visitors in the month of October 2022. This has shown a 9.46% decrease in the rate of visitors in the month of November 2022.
• September 2022 recorded 93.7 million visitors from around the globe.
• The platform has more than 2,50,000 homes suitable for families spread around the globe.
• As of 2021, there were more than 14,000 hosts registered on the platform each month.
• The increase in earnings of hosts has increased by 43.8% as of the year 2021, as studied by Airbnb Statistics.
• Till today, the overall hosts have earned more than $150 billion in rental charges.
• As per Airbnb Statistics, 43% of travelers chose Airbnb because of the functionality of the accommodation. Whereas 77% of travelers said they want Airbnb because to want to take a feel to live like local residents in foreign countries.
• 95% of the users prefer the platform for ease and security in payment.
• Airbnb employs 28,176 people globally, with males making up 52.5% and females 47.5% of the workforce.
• Airbnb's workforce comprises 52.8% white, 17.7% Hispanic or Latino, 16.5% Asian, and 8.4% Black or African-American employees.
• Whereas, other 86% of the Airbnb Statistics say that these people chose the platform because the Airbnb location is more convenient than the hotel.
• Airbnb statistics showed that around 300.6 million nights were booked on the Airbnb platform in the year 2021.
• This platform is available in more than 220 countries.
• The best hosts on the Airbnb platform are voted as Senior women.
• Every second 6 guests are renting the property on the Airbnb platform as stated by Airbnb statistics.
• 55% of the guest who books Airbnb for a long stay is for work or study.
• More than 700K corporates accommodate employees and clients using Airbnb.
• In the year Weekend booking was completed by 21%, whereas 1 day and 7 days booking was done by 22%.
• Whereas Airbnb statistics showed that, there were 14% weekday bookings and 11% bookings for 3 days. 5% of bookings were done for a long-term stay.
• 87% of the properties on the Airbnb platform offer long-term stays.
• According to Airbnb statistics, around 50% of the bookings are completed within 3 days of the newly listed properties.
• com has 69.75% organic traffic and 30.43% paid traffic.
• Female hosts make up 56% of all Airbnb hosts, collectively earning $32 billion since Airbnb's inception.
• Senior women tend to receive the highest ratings as hosts on the platform.
• From 2013 to 2023, Airbnb listings experienced a staggering 23x growth.
• San Diego, California, topped the list as the highest-grossing city on the Airbnb platform in 2021, with $379.54 million in revenue.

Airbnb Trends

• Travel Rebound: Following the easing of COVID-19 restrictions, Airbnb experienced a surge in bookings, indicating a rebound in travel demand.
• Longer Stays: There's a growing trend towards longer-term stays on Airbnb, with travelers opting for extended vacations or remote work arrangements.
• Rural Escapes: Many travelers are seeking rural and remote destinations for their Airbnb stays, craving nature, tranquility, and outdoor activities.
• Flexible Cancellations: Guests prioritize listings with flexible cancellation policies, providing peace of mind amid uncertainty.
• Unique Experiences: Demand for unique and immersive experiences continues to rise, with Airbnb offering a wide range of activities curated by local hosts.
• Sustainable Travel: There's a growing emphasis on sustainable travel practices, with travelers seeking eco-friendly accommodations and experiences.
• Workation: The rise of remote work has led to a surge in “workations,” where individuals combine work and leisure travel, opting for longer stays in Airbnb properties.
• Group Travel: With families and friends reuniting after prolonged separations, there's an increased demand for larger accommodations suitable for group travel.
• Enhanced Cleanliness: Health and safety remain top priorities for travelers, driving demand for listings with rigorous cleanliness protocols and enhanced hygiene measures.
• Experiential Lodging: Unique and unconventional lodging options, such as treehouses, yurts, and tiny homes, continue to captivate travelers seeking memorable experiences.

Airbnb Statistics By Market Share

(Reference: Stockal)

• As of Airbnb Statistics of 2021, the highest percentage of market share was captured by Booking.com with 34.57%.
• Whereas Airbnb stood in second place with 25.97% of the market share.
• Other competitors such as Hopper, Expedia, Vrbo, and Hotel.com recorded 7.68%, 7.31%, 5.25%, and 6.17% of market share respectively.
• Moreover, 5.48%, 3.98%, 2.15%, and 1.43% of market share was captured by Trivago, Skyscanner, Kayak, and Priceline respectively.

Airbnb Statistics By Most Popular Accommodation Booking Websites in the USA

• According to Airbnb statistics, over the past 12 months, the residents of the United States of America preferred booking.com with the highest percentage of 30%.
• com recorded around 29% of the preference whereas Airbnb stood in third place with 28%.
• Website of accommodation, Priceline and trivago recorded around 26%, 14%, and 13% preference rates respectively.

Airbnb Statistics By Demographics

(Reference: Similerweb)

• According to Airbnb statistics, there are overall 48.19% of male users and 51.81% of female users around the globe.
• Out of these, 17.53% of users are from the age group of 18 years to 24 years.
• There are 30.41% of total users from the age group of 25 years to 34 years being the highest of all.
• 30% is shared by people from the age group of 35 years to 44 years.
• The platform also has 14.33% and 10.52% users from the age group of 45 years to 55 years and 55 years to 64 years respectively.
• Users from the baby bloomers club are around 6.92% around the world 65 years and above.
• The number of adults using the Airbnb platform reached 45.6 million as per the records from Airbnb statistics.
• In the year 2021, 32% of the bookings were made by people from the age group of 20 years to 30 years.
• Similarly, people from the age group of 30 years to 40 years made 26% of the bookings.
• There were 16% and 13% of the total bookings in the last year from the age group of 40 years to 50 years and 50 years to 60 years respectively.
• From the baby boomers club, there were 5% of the people from the age group of 60 years to 70 years and only 1% from the age group of 70 years to 80

By Region

(Reference: Statista)

• The most popular travel destinations preferred by travelers are London and Paris as of September 2022.
• The total property listing in London and Paris are 69,351 and 61,365 respectively.
• Whereas other states in cities in Europe which are listed as popular according to Airbnb statistics are Rome, Madrid, Mallorca, Barcelona, Berlin, Copenhagen, Athens, Vienna, Malaga, Venice, Edinburgh, Dublin, Amsterdam, Brussels, Greater Manchester, Geneva, and Antwerp with overall more than 1,00,000 rental listing on the platform.
• As of September 2022, the top 5 preferred travel destinations are London, Paris, Rome, Madrid, and Mallorca.

(Reference: Similerweb)

• In the last month, the United States of America had 71.26% traffic towards Airbnb.com with a recorded decrease in the rate of visitors by 8.64%.
• The Philippines had around 2.01% of the share in country-wise traffic with an increased rate of 6.41%.
• Mexico and Malaysia recorded a share in the traffic by 1.54% and 1.19% with an increased rate of visitors by 9.27% in Mexico and decreased rate in Malaysia by 7.96%.
• Thailand contributed around 1.19% with an increased rate of 7.61%.
• Other countries with negligible rates are overall 22.81%.
• As of 2021 listed properties on Airbnb are – in Asia Pacific (3,212,954), North America (2,551,581), Latin America (1,732,609), Africa (367.091), and Europe (4,840,487).
• According to Airbnb statistics, the total number of properties listing by region as of 2021 are United States of America (2,249,434), China (1,148,885), France (1,209,036), Italy (6,83,619), United Kingdom (5,67,027), Brazil (6,19,449), Mexico (3,91,619), Spain (5,42,138), Canada (3,02,222) and Germany (3,10,182).

By Total Nights Stayed

• In Latin America, the overall number of travelers who stayed in the region for total nights was 41,995,197 in the year 2021.
• As of the year 2021, Europe recorded the highest number of total nights stayed as per Airbnb statistics with a recorded number of 144,764,746.
• Similarly, Africa recorded around 5,753,786 total stayed nights.
• Whereas, as of the year 2021, Asia Pacific and North America had 54,015,276 and 110,382,177 stayed nights.

By Average Price Per Night and Revenue

• The total revenue in the year 2021 for North America was $3,211,532,341 with an average per night charge of $208.
• Europe recorded the second highest revenue with $2,309,121,065 at $114 charges for every night.
• Asia Pacific and Latin America had a total of $784,272,977 and $475,721,572 respectively with average per-night charges of $104 and $81 per region.
• Whereas as per the Airbnb statistics, Africa earned a revenue of $67,399,248 with an $84 charge per night.

Airbnb Statistics By Referral Traffic

• Various accommodations and hotels recommend Airbnb.com 31.20% being the highest.
• Other travel and tourism as well as search engines refer to the platform by 15.19% and 10.33% respectively.
• Various marketplaces recommend Airbnb by 4.55%
• Considering the social media networks, Facebook has the highest recommendation percentage at 50.55%.
• While LinkedIn has 12.48% and YouTube has 12.41% referral traffic sent towards the Airbnb platform.
• As stated by Airbnb Statistics, Facebook Messenger, Instagram, and other social media networking applications with a minor percentage of referrals are around 9.77%, 6.29%, and 8.50% respectively.

Airbnb Statistics By Device Users

(Reference: Semrush)

• Over the last 6 months, airbnb.com recorded 40 million traffic by means of mobile and 24 million traffic by means of desktops.
• The overall mobile traffic is around 58.6% and desktop traffic is around 41.4%.
• In the United States of America, there are 35.3 million users resulted in 60.97%, of which 48.78% prefer to open Airbnb.com on the desktop while 51.22% open it on mobile phones.
• In Germany, there are 2.09% of the users resulted in 1.2 million. 53.76% of the people use the desktop version of Airbnb whereas the remaining 46.24% use mobile phones.
• Canada and the United Kingdom have 1.5% and 1.48% overall users resulting in 868.8K and 859.9K.
• In Canada, Airbnb is being accessed by 21.35% of the users on desktops, and 78.65% access it on mobile phones.
• Whereas the UK recorded 30.53% of users accessing Airbnb on a desktop and 69.47% of the people are mobile users.
• In Costa Rica, there are 857.4K users resulting in 1.48%. Out of these 5.49% are desktop users and 94.51% are mobile users.

Conclusion

In conclusion, analyzing Airbnb statistics reveals the platform's substantial influence and resilience within the hospitality sector. With millions of hosts worldwide and a vast array of listings spanning 220 countries, Airbnb has solidified its position as a frontrunner in the vacation rental industry. The platform's impressive revenue growth, including a 40% increase in 2022, underscores its financial strength.

Moreover, its valuation reaching $73.34 billion in April 2023 signifies robust investor confidence. Airbnb's market capitalization exceeding $91.08 billion and its substantial 27.22% market share further demonstrate its dominance. As travelers increasingly embrace new trends such as longer stays and rural escapes, Airbnb's ability to adapt and innovate positions it for continued success in the dynamic landscape of modern travel.

Barry Elad

Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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