McDonald’s Statistics 2024 By Demographic, Locations, Revenue and Consumers

Introduction

McDonald’s Statistics: Eating fast food during work hours, or randomly at snack time has become a lifestyle of many people since McDonald’s came into existence. Today, McDonald’s has become a billion-dollar industry and the most valued quick service brand around the today.  The maximum market share is captured by McDonald’s fast food.

In this McDonald’s statistics, we will have some insight into some general statistics, further divided into statistics by demographic, country, locations, revenue, and food, type to gain more knowledge. You may also like these statistics on How Late Is The Closest Grocery Store Open and Close?

Editor’s Choice

• McDonald's is expected to be worth USD 170 billion by January 2023.
• It's the 4th biggest employer worldwide, with over 2.5 million employees.
• McDonald's held 25.2% of the fast-food market share (Q1 2024).
• 1 in every 5 sales at McDonald’s includes a Happy Meal with a toy.
• The restaurant offers meals approved by diet experts.
• McDonald's changes its menu to fit the tastes of each country.
• Every day, more than 70 million people eat at McDonald's.
• Over 8,000 McDonald's in 47 countries offer home delivery.
• A McDonald's employee makes about USD 25,163 a year on average.
• Every 30 seconds, 75 McDonald's coffees are sold 200 times.
• McDonald's sells burgers every second.
• French fries are McDonald's top-selling item worldwide.
• The chain sells about 9 million pounds of French fries daily, which adds up to about 3.29 billion pounds a year.
• Every minute, McDonald's sells 80 hamburgers around the globe.
• McDonald's global sales grew by 9% in 2023, showing strong performance and dedication across its system​​.
• The company plans to add more than 1,600 net restaurants in 2024, aiming for an operating margin in the mid-to-high 40% range​​.
• Despite a strong year fueled by viral marketing hits and menu upgrades, McDonald's forecasts a moderation in sales growth for 2024​​.
• McDonald's strategic initiative, “Accelerating the Arches,” sets ambitious growth targets for 2024​​.
• The company faced challenges, including a sales miss in the fourth quarter of 2023, partially due to the war in the Middle East​​.
• In response to backlash over increased menu prices, McDonald's CEO promises affordability, addressing concerns of core customers​​.

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Who is McDonald’s?

McDonald's is a global fast-food restaurant chain founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. Initially a barbecue restaurant, it was restructured in 1948 into a hamburger stand using production line principles. Ray Kroc, a businessman, joined the company as a franchise agent in 1955 and subsequently bought the chain from the McDonald brothers. McDonald's is now one of the world's largest restaurant chains, serving over 69 million customers daily in over 100 countries across approximately 38,000 outlets as of my last update.

McDonald's is known for its hamburgers, cheeseburgers, and French fries, but its menu also includes breakfast items, milkshakes, chicken products, soft drinks, wraps, and desserts. The company has adapted its menu to include salads, fish, smoothies, and fruit in response to changing consumer tastes and criticism for unhealthy options. McDonald's is a symbol of globalization and the spread of American culture, and it often serves as a model for the fast-food industry in terms of strategies, norms, and operational procedures.

Facts About McDonald

• McDonald's is adding more than 1,600 new restaurants in 2024, aiming for significant growth​​.
• The company's operating margin is expected to be in the mid-to-high 40% range for 2024​​.
• Despite a strong 2023, McDonald's predicts a moderation in sales growth for 2024 due to various challenges​​.
• McDonald's continues to innovate its menu and services to maintain its position in the competitive fast-food industry​​.

Types Of Fast Food Served At McDonald

(Source: mcdonalds.com)

• McDonald’s serves various categories of fast food as well as drinks as per McDonald’s statistics.
• The main categories that are common in most countries are Burgers, Chicken and Fish sandwiches, McNuggets and meals, Fries and Sides, Happy meals, McCafé coffees, McCafé Bakery, Sweets and Treats, Beverages, and other $1,$2, and $3 dollars menu.
• Subcategories of fast food change according to the country.

General McDonald’s Statistics

• As of 2023, McDonald’s has the 6^th highest global brand value with $197 billion. This has shown a 27% increase compared to the last year.
• McDonald’s global net income in the year 2023 was $8.47 billion.
• McDonald’s corporation has 93% independent franchises.
• In 2023, the revenue rate of McDonald’s was $25.49 Billion, an increase of 9.96% from 2022.
• Moreover, this fast-food restaurant is the world’s largest toy distributor with Happy Meals resulting in 20% of the sales.
• In a duration of 24 hours, McDonald’s feeds around 70 million people around the globe which accounts for up to 1% of the total human population.
• On other the hand in the United States of America, McDonald’s is one of the biggest multinational fast-food chains resulting net worth of around $195 billion in 2023.
• By January 2023, in the United States total number of restaurants in McDonald’s is around 13,514.
• McDonald’s is available in more than 120 countries.
• McDonald’s is the world’s largest beef purchaser. The restaurant uses 2,000 pounds of beef every minute.
• McDonald’s is spread over about 40,031 locations around the globe.
• By 2023 the United States is going to set up new McDonald’s outlets in 400 new locations.
• Around the world, 39 countries have more than 1,000 McDonald’s restaurants.
• In the United States of America, there are more McDonald’s restaurants than hospitals.
• McDonald’s menus change according to the country.
• As of the 3^rd quarter of 2022, the orders made through online means were around $ 7 billion in systemwide sales.
• 1 out of 5 sales of items in McDonald’s includes a Happy Meal with a toy.
• Around 110 million Americans have visited the restaurant at least once.
• 8% of Americans eat at McDonald’s on an average day.
• McDonald’s provides diet expert-approved meals at the restaurant.
• com has 95.19% organic and 4.81% paid traffic.
• In the month of November 2022, the online website had 23.3 million of global traffic whereas it was 28.2 million in the month of October 2022. This has shown a 17.26% decrease rate in overall visitors.
• In the month of September 2022, the overall recorded traffic was 24.9 million on mcdonalds.com

By Demographic

• 57% of the people from the age group of 18 years to 29 years say that they eat at McDonald’s at least once every week.
• 53% of men and 42% of the female are McDonald’s consumers at least a week.
• In men from the age group of 18 years to 49 years, around 57% will eat fast food meals every week.
• Households whose income is more than $75,000 are more like to eat at restaurants once every week than households with $50,000.
• 39% of the households with an annual income of $20,000 eat once a week at the restaurant

(Reference: Similarweb.com)

• McDonald’s digital food ordering service is being used by people from all age groups.
• There are 26.90% of digital service users from the age group of 18 years to 24 years.
• Whereas there are 28.96% of the overall users from the age group of 25 years to 34 years as stated by McDonald’s statistics.
• Users from the age group of 35 years to 44 years and 45 years to 54 years are around 17.41% and 13.01% respectively.
• Moreover, users from the baby boomers club are also contributing to the digital fast food service application by 8.63% and 5.10% from the age groups of 55 years to 64 years and 65 years and above.

By Revenue

(Source: prnewswire.com)

• The overall recorded revenue in the United States of America gained from the sales made by company-operated restaurants is around $4,711.3 million in the year 2023. This has shown an increase in sales by 7.45% from last year 2022.
• Moreover, revenues generated from the sale of franchised restaurants are around $7,520.8 million with an increased rate of 9%.
• Whereas, across the world in 2023, the revenue is expected to be $24.19 billion with an increase of 4.36%.
• By the end of 2027, the market share of McDonald’s in the United States has increased by 5.1% of CAGR.

By Market Share

(Reference: wallstreetzen.com)

• As of April 2023, McDonald’s statistics show that the market share of McDonald’s Corporation was 25.24% and by the end of the 2^nd quarter, it resulted in 25.49%.
• Whereas the second largest market of the fast-food industry was captured by Yum Brands of China.
• 8% belonged to restaurant brands international.
• However, Domino’s Pizza, Wendy’s, and Papa John’s shared around 8.2%, 2.8%, and 3.4% respectively.

By Product

• The largest-selling product of McDonald’s around the globe is French fries.
• The restaurant sells around 9 million pounds of French fries each day and around 3.29 billion pounds each year.
• 75 Burgers are being sold every second at the restaurant.
• Every 60 seconds 80 hamburgers are sold around the world.
• McDonald’s coffees are sold 200 times every 30 seconds.
• Big Macs are sold 1 billion times every year.
• The top 10 best sellers of McDonald’s fast-food items are:

1. French Fries

2. Big Mac

3. Mac Snack Wrap

4. Happy meal

5. Egg McMuffin

6. Baked apple pie and apple slices

7. Chicken McNuggets

8. Premium Salads

9. Double Cheeseburger

10. Mcgriddles Breakfast Sandwich.

• 96% of Americans eat meals at least once every year.

By Banned Countries

• McDonald’s is banned in 9 countries such as Yemen, Bermuda, Iran, Macedonia, Montenegro, North Korea, Zimbabwe, Bolivia, and Iceland for various reasons.

By Ranking

(Source: inetsgi.com)

• As of August 2023, the United States of America has the highest number of McDonald’s locations resulting in 14,146 which counts up to 36.92% of the worldwide McDonald’s restaurants.
• Similarly, Japan has a restaurant share of 7.76% resulting in 2,975 overall locations.
• The third place is taken by China with 2,700 locations with 7.05% of the overall percentage of locations.
• Moreover, with a minor difference in the total locations recorded 1,485 in France and 1,472 in Germany with an overall captured market at 3.88% and 3.84% respectively.
• Canada has 1,450 McDonald’s locations with the captured share in the market by 3.78%.
• Other countries such as the United Kingdom, Brazil, Australia, and Russia have around 1.274, 1.023, 981, and 755 locations with a percentage of shares in the global market of 3.32%, 2.67%, 2.56%, and 1.97% respectively.

Restaurant Statistics By States

• As of 2023 in the United States of America, the highest number of restaurant is available in California with 1,219 that are 9% of overall McDonald’s restaurants.
• Furthermore, other states with the number of restaurants are followed by Texas (1,147), Florida (869), Illinois (647), Ohio (611), New York (580), Michigan (529), Pennsylvania (475), North Carolina (468), and Georgia (443).

By Device Users

(Reference: Semrush)

• 9% of total McDonald’s users belong to the United States of America resulting in 17.1 million, out of these 16.9% are desktop users and 83.1% are mobile users.
• Germany has 3.7 million users resulting in 9.92% out of these 17.1% belonging to desktop users and 82.9% using the website via mobile devices.
• Out of the total users, 9.82% are from the United Kingdom resulting in 3.7 million, with 17.31% access to the desktop version and 82.69% access to mobile devices.
• In Taiwan and Canada, there are around 2.9 million and 2.7 million respective players resulting in 7.82% and 7.24%.

McDonald’s Website Statistics

By Country

(Reference: Similarweb)

• As of 2023, the United States of America had around 34% of the traffic towards mcdonalds.com over the past few months. But the rate of visitors has decreased by 12.76%.
• The United Kingdom recorded an overall 59% of the traffic with an increase of 0.24%.
• Canada had 8.34% overall recorded traffic in the past three months with an increment of 4.54%. However, Taiwan has 7.76% traffic which has increased by 11.39%.
• Germany had 6.7% overall traffic in mcdonals.com with a decrease of 18.17%.
• Whereas other countries contributed traffic rate has resulted in 20.27%.

By Demographic

(Reference: Similarweb)

• As of January 2023, McDonald’s Statistics by the demographic state that, the highest number of users observed is between the age group of 25 years to 34 years resulting in 28.55%
• There are 21.57% of McDonald’s users aged between 18 years to 24 years.
• 89% and 14.73% belong respectively to 35 years to 44 years and 45 years to 54 years.
• 35% of players are aged between 55 years to 64 years.
• And there are 5.91% of McDonald’s users contributing from the age group of 65 years and above.
• The average age of a player is 30 years.
• There are 46.8% female gamers and 53.2% are male users of McDonald’s

By Traffic Source

(Reference: Similarweb)

• As per McDonald’s statistics, the highest rate of traffic towards mcdonalds.com is by organic search resulting in 65.96%.
• 98% is direct traffic while 3.69% is from referrals of social media networks and others.
• Furthermore, other traffic sources towards mcdonalds.com are Display search (2.95%), paid search (2.58%), Mail (1.08%), and Social (0.75%).

By Social Media Referral Rate

(Reference: Similarweb)

• YouTube has the highest rate of social media referral rate on mcdonalds.com resulting in 29.33% than other social networks.
• Reddit and Facebook contribute by 28.09% and 20.91% respectively.
• Traffic sent by Twitter is 11.34% and LinkedIn contributes by 4.57%.
• Other social media networks with nominal contribution percentages collectively make up 5.76%.

By Employees

• As of 2021, McDonald's had 2,10,000 employees around the globe.
• On average, an employee earns around $25.163 per annum by working at McDonald’s.
• As per McDonald’s Statistics, an employee continues to work with McDonald’s for up to 2.8 years on average.
• There are 59% female employees and 40% male employees.
• 51% of the employees working in this company have at least a high school diploma.
• 6% have a bachelor’s degree and 15.7% have an associate degree.
• McDonald’s is a female dominating sector.

(Reference: Zippia)

• According to McDonald’s Statistics, employees below 18 years of age are around 13% in total.
• 41% of the employees are from the age group of 18 to 20 years.
• Employees who are from the age group of 20 years to 30 years are around 36% in total.
• There are 6% and 2% employees from the age group of 30 years to 40 years and 40 years and above.
• There are over 2,00,000 employees working at the company’s franchises.
• In the United States of America, McDonald’s hires around 1 million employees every year.

McDonald’s Top 20 Best Sellers

(Source: financesonline.com)

By Most Valuable Quick Service Brands Worldwide

(Reference: kantar.com)

• As of 2023, McDonald’s statistics show that the brand value of the company was $191,109 million being the highest of all.
• Whereas Starbucks ranked second with a brand value of $61, 534 million.
• KFC and Chipotle also ranked in the list of top 10 most valued brands in the United States of America with a total of $22,056 million and $13,318 million respectively.
• Subway, Domino’s Pizza, and Pizza Hut recorded a brand value of $11,002 million, $10,655 million, and $8,807 million each.
• Similarly, Burger King had a brand of $7,676 million.
• Taco Bell and Chick-fil-A recorded a way to lower brand value as compared to McDonald’s resulting in $7,185 million and $7,139 million respectively.

Conclusion

McDonald's has shown impressive growth and resilience in the fast-food industry, as evidenced by its plans to expand by more than 1,600 net restaurants in 2024, demonstrating the company's aggressive growth strategy and confidence in its market position. The projected operating margin in the mid-to-high 40% range highlights McDonald's operational efficiency and profitability. Despite facing challenges such as a sales miss in the last quarter of 2023 and the impact of global issues, the company's commitment to adapting its menu and maintaining affordability speaks to its responsive and customer-focused approach. This adaptability, coupled with strategic initiatives like “Accelerating the Arches,” positions McDonald's for continued success and potentially moderate but steady growth moving forward.

From a market research analyst's perspective, McDonald's statistics underline the company's significant impact on the global fast-food market and its ability to navigate through changing market dynamics. The forecasted moderation in sales growth for 2024, following a strong performance fueled by viral marketing hits and menu innovations, indicates a realistic assessment of future challenges and opportunities. Moreover, McDonald's focus on menu affordability in response to customer feedback showcases its commitment to satisfying core customer needs while pursuing expansion and innovation. These strategies, along with its substantial market share and global presence, suggest that McDonald's will remain a dominant player in the fast-food industry, adapting to trends and customer preferences to sustain growth.

Michael Singer

Michael Singer is a career coach, podcast host, and author to help you step into a career you're excited about. Currently, He is a coach and trainer helping entrepreneurs and executives achieve business and leadership success. He is also an award-winning business journalist focused on the intersection of technology, Big Data, Cloud, SaaS, SAP, and other trending technology.

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