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Mark J

Salesforce.com: An Obvious CRM Choice

While the power of Salesforce (NYSE: CRM) is known to be a good choice for for sales and service functionality, this Software Advice report looks at Salesforce.com as a marketing automation solution and discusses who should consider Salesforce.com's marketing application…

The Greenberg CRM Watch List Continues: Diversity

“Different strokes for all kinds of folks” is the lead in to this new installment of Paul Greenberg’s CRM Watchlist. Citing projects by IBM (NYSE: IBM), Cisco (NASDAQ: CSCO), Infor, Relayware, Gist and others, Greenberg calls this group interesting because…

Bamboo Integrates CRM and Product Support in Cloud Offering

Bamboo Solutions, a provider of technologies that enhance Microsoft SharePoint, has recently announced the launch of BambooCRM — a cloud-based CRM tool that enables users to organize and automate all marketing, sales, customer service and product support processes under one…

Expert CRM Predictions for 2011

From customer insights to mobile CRM this MyCustomer report suggests experts forecast many change sin the CRM market this year. As noted in the report one of the customer insight applications that deserves particular emphasis is social media analytics. “‘At…

Pegasystems Announces Pega Cloud for CRM Offering

Pegasystems (NASDAQ: PEGA) has released its Pega Cloud for CRM offering to meet increased demand for customer service initiatives on the cloud. As noted in the company’s news release, Pega Cloud for CRM, customer service organizations can take advantage of…

New Trends for CRM Solutions

CRM solutions providers such as Microsoft (NASDAQ: MSFT), Oracle (NASDAQ: ORCL), Salesforce (NYSE: CRM), RightNow and NetSuite were all gaining in the second half of the year. As noted in this TMCnet report, companies that can produce products to improve…

Greenberg Social Mainstream CRM Watch List

According to Paul Greenberg in the latest installment of the 2011 CRM Watch List this year the CRM market has reaches its “teenage years” which has contributed to three times as many submissions for the Watch list. In Part 4…

Business Analytics 2011 Predictions

The 2011 Forrester research agenda plans to follow business analytics trends including self service, pervasive, social, scalable, cloud, and real-time. As noted in this Information Week report, self-service business intelligence (BI) can help staff quickly drill down on issues relevant…

Don’t Let Fear Ruin a Successful CRM Implementation

If the front-line people are ready, and the technology is ready, what’s keeping many businesses from launching a CRM revolution? CRM Buyer calls this condition the ‘C-level fear’ and suggests that too many executives operate from a position of fear…

Analysts: Salesforce.com Coverage Starts at Buy

According to StreetInsider, Morgan Joseph has initiated coverage on Salesforce.com (NYSE: CRM) with a Buy. PT $170. In the report, Morgan analyst said that Salesforce.com stands to benefit from several key advantages as well as significant market growth opportunities. “The…

More Greenberg CRM Watch List for 2011

In Part 3 of Paul Greenberg’s lengthy CRM Watchlist for 2011, he discusses the CRM companies that are not perceived to be full-service suite providers or even long time veterans of the CRM market. Those included in the new round-up…

Small Businesses Will Embrace Social CRM

SearchCRM.com recently asked industry experts what they saw in store for 2011. According to the expert discussion, CRM practitioners can look forward to a heavy dose of social CRM, mobile requirements and a continued emphasis on the customer experience. “Paul…

The CRM Watchlist: SAS, Sage and More

In the first CRM Watchlist 2011 post, Paul Greenberg covered the Big 4 companies: Salesforce (NYSE: CRM), Oracle (NASDAQ: ORCL), Microsoft (NASDAQ: MSFT), and SAP (NYSE: SAP). This week in his ZDnet Blog, Greenberg covers the tried and true customer…

Open Source Enterprise Resource Planning (ERP)

With a large following from impartial sites like SourceForge.net and Open Source ERP Guru, for many years Open Source ERP has been quietly maturing. As noted in this report on SiliconIndia, The world of ERP has been dominated for years…

Supply Chain Management Job Growth

When you think of fields where there just aren’t enough skilled candidates to go around, one that probably doesn’t come to mind is supply chain management, described in this Fortune article as the complicated, behind-the-scenes job of getting goods from…

IBM Comments On Social Media Trends

Social media is rapidly becoming a vital business tool enabling firms to interact with their customers and gain business intelligence. As reported on this TechZone360 interview, Doug Heintzman, director of strategy for IBM Collaboration Solutions, said that the nature of…

Strategic CRM Opportunities For the New Year

The year ahead in CRM will be important for replacing old systems and for integrating new niche applications that sharpen your game. As reported on CRM Buyer, Ten-year-old ERP and CRM systems will be ripe for replacement, customers are in…

Interest Grows in Two-Tier ERP

Interest in two-tier enterprise resource planning (ERP) strategies seems to be growing. According to this report on IT Business Edge, Two-tier ERP strategies offer a single ERP system at headquarters but a different system for global subsidiaries. This helps in…

CRM Strategies for Mobile Segments

Not all mobile phone and services customers want the same things. This CRM Buyer report looks into the needs of different mobile customer segments and the key challenges faced by the mobile service provider in today’s market scenario. “At times,…

Greenberg’s CRM 2011 Watch List

Paul Greenberg at Social CRM: The Conversation Blog has announced the CRM 2011 watch list. In the article (part 1) the big 4 CRM players are discussed: Salesforce.com (NYSE: CRM), Oracle (Nasdaq: ORCL), SAP (NYSE: SAP) and Microsoft (Nasdaq: MSFT).…

Social CRM Tips For The New Year

With growth in the market social CRM is something most companies aren’t focusing on in a concerted way. This TMCnet Blog offers nine tips to help improve your social CRM strategy for 2011. “Monitor: Be sure you are on top…

Gifts To Give Your CRM Users

According to CRM Buyer, it is always the season to think about improving how your employees use CRM. In this article CRM Buyer offers five things you can give your users to help them deliver better results with CRM in…

CRM Invaluable Contact Center Tool

The emergence of cloud has opened up the gates for 3rd party providers to integrate with CRMs for a variety of business applications. As reported in this article on TMCnet, clients can transform the customer experience into a strategic asset,…

Cloud CRM: Platform or Product?

This report on Computer World takes a look at the differences between a cloud-based CRM platform and CRM product. According to the report choices have become more complicated because CRM vendors have OEM relationships with vendors who sell highly tailored…

SugarCRM Worth Around $350M

A new report by research firm NeXt Up and reported on VentureBeat says that SugarCRM, a developer and provider of open-source customer relationship management (CRM) software, is worth somewhere in the range of $350 – $360 million. “The open source…

Enterprise Resource Planning (ERP) Predictions for 2011

Some aspects of the enterprise resource planning (ERP) software landscape, such as tired legacy code-bases and disastrous implementation projects, may never go away. But, according to this Network World article, in recent years, the pace of change with ERP has…

Top 3 Trends in CRM

The general 10-year technology replacement cycle applies to CRM, despite belief otherwise. As noted this this report on CRM Buyer, there are three technologies that we are all very well-versed in but which, taken together, add up to the call…

Learn From the Biggest ERP Failures of This Year

2010 was a year when a number of high-profile enterprise resource planning (ERP) projects failed. According to this report on Network World, waste, fraud, lies and “cluelessness” are blamed for many ERP project woes. Two of the failed projects discussed…