Edge Artificial Intelligence (AI) Chips Will Help IoT Devices to Operate Faster and Smarter in 2022 In recent years, edge computing has been gaining popularity to provide IoT (Internet of Things) devices and AI (Artificial Intelligence) applications with valuable sensor…
Earlier this week, my work came to a screeching halt because of the very aggressive Nimda virus. I use Outlook Express, which does about 80% of what I need. Most non-America Online users use Outlook Express, which makes them a…
On the Web there’s a bit of conventional wisdom that states the most important thing is that customers can find you. Isn’t that what marketing is about? Helping your customers find you? I take issue with that idea. Physical stores…
Good business intelligence software is designed from the top down. It answers the question: “What do we need to know?” instead of “What can you tell us?” The main problem with most business intelligence software is that it provides too…
CRM is the new, cool kid on the block. I’ve even heard that CRM is now the number one 3-letter search term, surpassing that other word. So, if you want to be found by lots of people, make sure you…
Contrary to popular belief, customer relationship management (CRM) has not replaced the need for customer service. CRM is sexy; customer service is not. CRM conjures up images of posh office space. Customer service staffs frequently labor in vast open floors…
How do you handle out-of-stock inventory? How does your Web site handle it? Do you use out-of-stock merchandise as an opportunity to learn what your customers want? Have you even thought about what your customer sees when a product is…
Personalization gets a lot of press. When done properly, it can be great. When done poorly, it can be devastating. Unfortunately, the difficult part is doing it at all. There are two kinds of personalization: overt and covert. Overt personalization…
Selecting a CRM Vendor Selecting a CRM vendor is a critical decision. While you probably can’t expect any single product to have all the features you want in a CRM solution, you can expect the best CRM vendors to have…
Customer service is much more than an overhead expense. It is a strategic advantage for your company. Whether your company is a pure-play dot-com, a bricks-and-clicks store, or something else, you cannot afford to ignore customer service. In fact, I’d…
In the earlier days of the Internet, the mantra uttered most often when it came to site design was the familiar KISS guideline: Keep It Simple, Stupid. In a similar vein, we sometimes heard about the "ATM test" for any…
Every year at this time when we compose our Christmas letter to send to family and friends far away, we marvel at all that’s happened in the past twelve months — a new baby, a new book, many firsts for…
According to a Forrester Research report from October, The Best of Retail Site Design, online retailers are falling down on the job of making shopping and buying easy for their customers. The crux of the research is that sites need…