Web Analytics: Time for a Change in 2005
Welcome to 2005 (well, almost). I officially dub 2005 the “Year of Web Site Optimization.” Time to set…
Business Intelligence
Web Analytics – Who’s Mining the Store?
At this point in the evolution of e-commerce, virtually all online businesses have some form of Web analytics…
Merge E-Mail Campaign Results Into Your Web Metrics
Article courtesy of ECommerce-Guide.com. Online sellers can better manage their e-mail marketing in sync with Web site analytics,…
NetSuite Gets Personal With Web Analytics
Many companies offer turnkey online application suites, but perhaps no one has been as ambitious as San Mateo,…
What Are Your Best Customers Doing on Your Web Site?
Do you know who your best customers are? Do you know how much they buy, and when they…
Capitalize on Your Investment in Analytics
What good is analytics data unless it’s used to improve your site? More companies are taking Web analytics…
NetSuite 9.5 Adds Billing, Analytics and Communications Features
Business software service provider NetSuite on Wednesday released NetSuite 9.5, adding advanced billing, analytics, and communications features to…
Site Analytics: ‘Why’ Is as Vital as ‘What’
Macs or PCs, Fords or Chevys, VHS or Betamax… all debates that elicit strong opinions. Thanks to you,…
Oracle Courts Business Intelligence Community
Oracle is telling a story of disparate systems and misplaced information this week at its software conference. The…
NetSuite Adds Business Insight by the Dashboard Light
Do business owners and executives know more about what’s going on in Hollywood and Washington, D.C. than they…
NetRatings Goes Down Under to Expand Site Analytics
Web measurement firm NetRatings is expanding into site-specific metrics by acquiring RedSheriff for more than $12 million. The…
Everyday Metrics
A while back, I attended a workshop for interactive marketers. The featured speaker was Jim Novo, a consultant…
Responsys Adds Deep Analytics
E-mail marketing technology firm Responsys Monday launched its Marketing Performance Center, a new Web-based reporting and analytics tool…
How Do Your Analytics Stack Up?
So, you’re using analytics. But how are you really doing? Have you set your own benchmarks? Are you…
Cognos Weighs in with Reporting Software
NEW YORK — Cognos took the wraps off of ReportNet, a new business intelligence (BI) software reporting tool…
WebSideStory Bows HitBox Enhancements
WebSideStory Inc. on Monday vowed to make online marketing analytics simpler to use without sacrificing functionality in the…
CRM Analytics Offers Challenges and Opportunities
For many CIOs, the benefits of CRM analytics are still unproven, leaving many IT executives to wonder, do…
Business Objects to Take Crystal Decisions
French-owned software maker Business Objects Friday said acquire privately-held Crystal Decisions in a cash and stock deal worth…
Coremetrics Buys Scenario-Optimization Firm
Coremetrics announced on Monday the acquisition of WebCriteria, a scenario-optimization firm that allows companies to improve the performance…
Web-based ASPs Integrate CRM and Web Analytics
Users of Web analytics applications must wonder what happens to those hot sales prospects lured in through online…
Actionable Intelligence, Step One
Call it business intelligence, Web site analytics, customer experience measurement, statistical analysis, or just plain old reporting tools,…
Four Steps Toward Actionable Metrics
The interviews and preparation I did for my recent series on metrics gave me a lot of food…
What Should You Measure? Part 3: Common Ground
This is the third column in a series aimed at that frequently asked question: What should I measure…
Atomz, WebSideStory Integrate Search, CMS and Analytics
In a move that may prove to be a harbinger of the future of software-as-a-service, Web-based ASPs Atomz…
What Should You Measure? Part 2: Online Media
This is the second in a series aimed at that frequently asked question: What should I measure for…
What Should You Measure? Part 1: E-Commerce Metrics
My last column raised the persistent question, “What should be measured for my Web business?” More data is…
iPhrase Adds Analytics
Search specialist iPhrase Technologies has introduced a new analytics package to help companies improve their Web site customer…
WebSideStory Connects Analytics with Enterprise Apps
In a move designed to allow its customers to exchange data with enterprise applications, Web analytics ASP, WebSideStory…
Data-Blind
Mark Sakalosky’s ClickZ column, Fluffing the Numbers, included a thought-provoking hypothetical story about how the online world might…
WebTrends Log Analyzer: Every Click Matters
A recent study from Verizon Superpages.com found that 96 percent of small businesses plan to maintain or increase…
The Seven Deadly Habits of Highly Ineffective Executives, Part 3
With apologies to Stephen R. Covey. This is the third and last installment of a bizarre update of…
Fluffing the Numbers
Over the past four weeks, some better-known online news sites successfully deployed a strategy to drive down the…
The Seven Deadly Habits of Highly Ineffective Executives, Part 2
With apologies to Stephen R. Covey. This is the second of a three-part installment of a bizarre update…
The Seven Deadly Habits of Highly Ineffective Executives, Part 1
With apologies to Stephen R. Covey. For some strange, nostalgic reason, I recently re-read the 1990 national bestseller…
WebTrends Unites ASP and Software Versions
Looking to combine the reporting features of its software product with the convenience of its ASP version, NetIQ…
Does a Perfect Web Metrics Tool Exist?, Part 3
In parts one and two, I shared reader feedback and recommendations on reporting tools, in response to a…
Does a Perfect Web Metrics Tool Exist?, Part 1
Last month, I wrote about my experience with different analysis tools and asked for reader feedback about the…
Does a Perfect Web Metrics Tool Exist?, Part 2
In my last column, I began to share reader feedback in response to a column requesting your input…
Business Intelligence Fresh From the Oven Served Piping Hot
By Bruce McCracken Though many dot-coms evaporated like raindrops from a summer shower, new media still works for…
Prognostication Scorecard, Part 2
This is the second of a three-part column that looks back at some industry forecasts I made when…
Applix Adds IT Exec
Applix , a Westborough, Mass., business software maker, has named Howard Spielman, Ph.D., vice president of business intelligence…
Innovent Buys Reportability.com
In a merger of IT consultants and integrators, Innovent Solutions, of Los Angeles, has bought Reportability.com, of Boston,…
Of Hobbits and Analytic CRM (With Apologies to J.R.R. Tolkien)
At the time of this writing, my teenage son has seen “The Lord of the Rings” no less…
Is Your Collected Data Collecting Dust?
Gathering customer information and building databases are valuable components in e-business, but if you’re not using the data…
Business Intelligence Software Product of the Year 2001
This year’s Business Intelligence Software Product of the Year contest was a sack race between apples and oranges,…
NetIQ, Quadstone Pair Offerings
Network analytics firm NetIQ is teaming up with Scottish database marketer Quadstone to roll out an “all-in-one” offering…
D.C. to Host First Data Mining Summit
The Washington, D.C., area will be the site of the first North American Data Mining Summit, a June…
NYTD Launches New Efforts to Glean Consumer Data
The New York Times Co.’s online unit is quietly taking steps to better monetize its user base, with…
SPSS Enhances Data Mining App
Chicago-based SPSS Inc. has released the newest version of its data mining software — Clementine 6.5, which includes…
TELUS Standardizes on Cognos
Business intelligence solutions from Cognos® will aid Canadian wireless company TELUS Mobility with enterprise reporting, analysis, and CRM…