GoldMine, AddonSoftware Partner to Integrate CRM, ERP
Integrating CRM with ERP can boost the performance of CRM functions like lead generation, quoting and customer support,…
CRM
Should You Build an Apple Watch App?
By Glenn Gruber, Propelics The allure of Shiny Object Syndrome (SOS) is strong. And whether it be “a-loo-min-ium”…
Startup Spotlight: ToutApp’s Sales Platform
San Francisco-based startup ToutApp is trying to bring a platform approach to sales software, in the same way…
Is Salesforce for HR an HCM Game Changer?
Though most folks still associate Salesforce.com with CRM, given that the company pioneered the concept of CRM delivered…
Here Come Enterprise Apps for Apple Watch
Many experts believe the success of the Apple Watch, which is landing in the eager hands of early…
Marketing Automation Tools in Chrome, via New Act-On App
Productivity can take a hit when users switch from one application to another multiple times a day. It’s…
Salesforce Service Cloud Gets Intelligence Engine
On the most recent earnings call for Salesforce.com, CEO Marc Benioff touted growing adoption of the company’s Service…
6 Tech Trends Shaping Financial Services
Financial institutions will count on technology more than ever in 2015 to handle the increasing complexities of business…
App Integration Should Not Be an Afterthought
Thanks to the consumerization of IT, enterprise software has gotten a lot sexier. Folks bring their personal software…
9 Tech Trends Transforming Retail
With the continuing evolution of mobile and other technologies, the shift to omni-channel strategies and continuing evolution of…
Unlocking CRM’s Data Treasure Trove
CRM systems hold much of an organization’s most valuable data, including customer records, product purchase and return information.…
Teradata Buys Mobile Marketing Specialist
Like Salesforce and Oracle before it, Teradata is building a suite of cloud-based marketing software through a series…
10 CRM Predictions for 2015
When we surveyed experts about CRM trends, cloud, integration with analytics and speed of deployment are among the…
Data Analysis Enables Omni-channel Marketing
Marketing has been called more of an art than a science. Yet in today’s financial services environment, the…
Forget Big Data; Focus on Relevant Data
“You don’t need a lot of data to make decisions, just the right data,” Greg Przyklenk, senior manager,…
Loyalty Program Leaders Leverage Data Analytics
Most people have wallets loaded with loyalty program cards and/or smartphones loaded with loyalty apps. Yet most companies…
Adobe’s Marketing Cloud Gets Geo-Location, Other Mobile Features
Marketers are bullish on mobile marketing, and especially on location-based services. Adobe is hoping to capitalize on this…
Attensity Boosts Ability to Discover ‘Unknown’ Trends in Data
Most social analytics tools use “mentions” as a key criteria for measuring campaign success, market interest or user…
Consumers Love Mobile Marketing, Location-based Services
Mobile marketing works, yet most marketers today have yet to seize on the opportunity, according to Greg Stuart,…
Birst Analytics App Unifies Marketing Data
Companies have almost more marketing data than they can handle, coming from a variety of channels and applications,…
Startup Spotlight: Attentive.ly Puts Social to Work
Motherhood is hard for a working woman in any field, but especially so in industries like technology that…
Zoho Tightens CRM Integration for Unified Customer Experience
While CRM vendors are striving to improve the usability of their products, integration is a far bigger issue.…
Big Data Analytics Needs a Code of Ethics
Just how much data can private companies (or government agencies for that matter) collect on individuals and how…
Salesforce Revamps Sales, Service Apps
With less than a week to go until Dreamforce, CRM giant Salesforce is already making major announcements that…
CRM Integration More Important than a Pretty Interface
I recently wrote about a growing emphasis on usability in CRM applications, especially mobile apps. Vendors are focusing…
Digital Marketers Focus on Integration: Teradata Survey
In enterprise technology, as in consumer technology, it’s tempting to buy first and sort out all the details…
12 Open Source CRM Options
Talk about customer relationship management (CRM) software and you’ll probably be thinking about on-premise software packages or software-as-a-service…
Company Rebrands to Reflect App Expansion
Open source ERP provider OpenERP, which announced a new name and a $10 million round of funding earlier…
App Integration Underpins Customer Engagement
Within the next five years, CIOs will have to deal with thousands of cloud applications and millions of…
Mobile CRM Buying Guide
In our earlier article, experts offered their tips on making mobile CRM initiatives a success. This buying guide…
CRM Is Getting More (Gasp) Usable
Stability, security, scalability: For years, these were the primary criteria companies used in selecting enterprise software. Usability, if…
Enterprise Software Leads IT Spending Growth
Gartner recently released a Worldwide IT Spending Forecast, highlighting the fact that enterprise software is going to experience…
Forget Omni-channel; Retailers Move to Unified Commerce Model
In Macy’s latest annual report, the company refers to itself as an “omni-channel retail organization operating stores and…
Clarabridge Adds Speech Analytics to Contact Center Software
Clarabridge, a provider of customer experience management (CEM) software, is rolling out Clarabridge Speech, a speech analytics solution…
8 Suggestions for Mobile CRM Success
Mobile CRM is on a real growth tear. Last year Gartner predicted a 500 percent growth rate for…
Infor Bolsters Cloud Suite with Saleslogix CRM Buy
Infor, a company known for its cloud ERP targeted to specific industry verticals such as automotive and hospitality,…
Our Relationship with Mobile Apps: It’s Complicated
By Rob Hammond, Syniverse Now that we are in the second half of 2014, I’ve been reflecting on…
5 Ways to Get People to Use Enterprise Social Software
Investment in enterprise social software appears to be picking up. Frost & Sullivan recently reported that subscriptions for…
Startup Spotlight: Clari’s Sales Productivity Software
Sometimes you have to listen to your gut. That’s a sentiment you don’t often hear in today’s data-driven…
Pipeliner CRM Updates App with Gmail Integration, More
Pipeliner CRM has updated its flagship application with productivity and usability enhancements, including more functional calendar views, social…
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don’t
By Adam Marchick, CEO, Kahuna Push notifications today are like Hotmail in 1999. Mobile marketers and developers know…
Genesys to Put IBM’s Watson to Work
Contact centers have long recorded customer telephone calls in an effort to improve agent performance and increase customer…
5 Tips for Boosting Enterprise Software Adoption
By Himanshu Sareen, Icreon Tech The change resistor. The legacy employee. The amateur technologist. In any business environment,…
How to Move Marketing Automation Beyond Email
By Natalia Dykyj, Vocus Marketing automation holds the promise to solve a lot of the pain that marketers…
Taking a PaaS on Mobile App Development
It’s no secret that applications are exploding in the enterprise, especially mobile apps. A recent Fiberlink survey revealed…
Salesforce Beefs up Desk.com Customer Support Software
Salesforce.com offers customer support options in its Sales Cloud and its Service Cloud, as can be seen in…
Implementing iBeacons? Watch Out for 5 ‘Gotchas’
By Glenn Gruber, Propelics We recently heard the news about Virgin Atlantic piloting Apple’s iBeacon location-aware technology. Mobile…
Badgeville Targets Online Communities with Gamification Software
Nearly a year after launching a “behavior lab” aimed at helping it better address the needs of enterprises,…
Pegasystems Gains Co-browsing Tech by Acquiring Startup
Co-browsing offers customers an experience similar to screen sharing except it remains in the browser and does not…
Analyzing Microsoft-Salesforce Match-up
A recent joint announcement by Microsoft and Salesforce on their new partnership sent ripples across the IT and…