3 Tips on Improving Customers’ Mobile Experience
By Rob Howard When people utilize social business tools and technology, they expect to find an ideal experience…
CRM
Genesys Intros Managed Service Offering
Genesys, a provider of customer experience and contact center software, today introduced a managed service solution called Genesys…
Pegasystems Rolls out New Sales Force Automation Release
Pegasystems rolled out Pega SFA, the latest release of its sales force automation (SFA) solution. The software incorporates…
HP Woos Digital Marketers with Testing Solution
HP Autonomy has launched HP Optimost VisualTest, a self-service A/B/n testing offering that helps marketers determine the most…
Adobe’s Marketing Cloud Gets New Predictive Analytics Features
Adobe has long been a fixture in marketing departments, thanks to its popular Photoshop photo-editing software and its…
Genesys, Zendesk Partner to Enhance Cloud Contact Centers
Contact center software provider Genesys has formed an alliance with Zendesk to integrate its cloud contact center solution…
CRM Gets More Vertical
ERP vendors with industry-specific solutions continue to push out unique CRM capabilities, but the market is also well…
IntelliResponse Adds Targeted Marketing to Virtual Agent Technology
IntelliResponse, a provider of enterprise virtual agent technology, has launched OFFERS, software that presents real-time, customized promotions to customers…
TouchConnect Steers Contact Center Callers to Self-Service
TouchCommerce is rolling out TouchConnect, software for contact centers that steers customers off the traditional call channels via online…
Smartphones Will Boost IVR’s Customer Service Image
A 2012 poll found that 80 percent of consumers would cease doing business with a company following a…
How to Bring Customer Focus to CRM
When someone goes off in all directions at once, the common advice is to focus. The same advice…
Fanhub’s CRM Inspired by Social Media
Florida-based Fanhub has rolled out a social CRM system that introduces follows, comments, @mentions and notifications into sales,…
Astera Simplifies Real-time Data Integration
Astera Software, a provider of data integration solutions, has introduced Centerprise Rt, software that combines the Centerprise data…
How to Buy Social Customer Service Software
Social media networks are a fact of life. Customers are going to use Facebook, Twitter and other networks…
inContact Updates Contact Center Software with New Integration, Reporting
inContact has released the first of two enhancements to its cloud-based contact center software planned for 2014. Highlights…
Review: Microsoft Dynamics CRM 2013
Microsoft has been cranking out updates to its Dynamics CRM product for quite some time, with the latest…
With Silverpop Buy, IBM Is Cloud Marketing Contender
Cloud marketing is one of the hottest software categories around right now, as evidenced by Oracle’s string of…
Clari Launches Mobile Sales Platform
Clari, provider of a mobile-first sales productivity platform, is releasing its product, which it says offers an easy-to-use…
C9 App Unifies Salesforce.com, Marketo Sales Data
C9, a provider of predictive sales and marketing applications, has unrolled LeadMap for Marketo, an app that gives…
LiveHive Updates Sales Software with Prospect Ranking Feature
LiveHive Inc., a startup that provides software for sales professionals, today launched Insights 2.0, a product that provides…
Simply Measured Raises $20M for Social Media Analytics
Simply Measured, a provider of social media analytics software, raised $20 million in a Series C round of…
Gainsight’s CRM Update Focuses on Customer Retention
CRM software provider Gainsight has updated its platform with new capabilities that it says will enable companies to…
Nimble Adds Smart Summary to CRM
Social CRM provider Nimble has added a new Smart Summary feature to its CRM platform and associated apps.…
Measuring Mobile ROI: Tricky, but Necessary
Like many other technology initiatives, measuring return on investment (ROI) for mobility programs can be tricky. Even companies…
Startup Spotlight: Mobile Marketer Kahuna
Adam Marchick, CEO of mobile marketing automation provider Kahuna, says companies are failing miserably at their goal to…
AdStage Raises $1M, Rolls out Advertising Platform Apps and API
AdStage, provider of a self-service advertising platform that it bills as a single place to build, manage and…
8 Common CRM Mistakes, and How to Avoid Them
According to Gartner, the CRM market will reach $23.9 billion this year after several years of strong growth.…
Geographic Information Systems: Mapping out Enterprise Impact
The field of geographic information systems (GIS) is impacting the enterprise applications space like never before. Known best…
Sailthru Launches Advanced Analytics Platform
Sailthru, a provider of Big Data-driven automated marketing software that recently raised $20 million in funding, has introduced…
Tool Analyzes Customer Comments
Mindshare Technologies, a provider of cloud-based customer service software for the food services, retail and contact center industries,…
LiveOps Raises $30M, Buys Customer Service Startup
LiveOps, a provider of cloud contact center and customer service software, has closed a $30 million round of…
ClickTale Heatmaps Feature Boosts Web Analysis Capabilities
Web analytics provider ClickTale has added a new feature called Side-by-Side Heatmaps to its software. The feature allows…
Brainshark Intros Sales and Marketing Solutions, Analytics Dashboard
Brainshark, a provider of cloud-based software used for business presentations, has released several packaged applications designed to make…
Swiftpage Adds Social CRM Features to Saleslogix
Swiftpage, a provider of integrated marketing and CRM solutions, has added a slew of social media capabilities to…
Talygen CRM Software Gets Bulk Mail Tool
Talygen, a provider of business software including software-as-a-service (SaaS) applications for project management and CRM, has introduced a…
10 Hot CRM Startups
CRM software has been around for years, but thanks to the cloud and the prevalence of smartphones, the…
Verint Expands Customer Service Capabilities with Kana Buy
Workforce optimization and customer analytics provider Verint Systems has signed a definitive agreement to acquire Kana Software, which…
7 CRM Trends for 2014
Mobile CRM, which has been gaining momentum for quite some time, is a trend that will only get…
Sailthru Raises $20M to Grow Personalized Marketing Platform
Sailthru, a provider of automated marketing solutions, has raised $20 million in a Series C financing round led…
3 Tips for Better Customer Relationships in 2014
By Anthony Wilkey More and more, customers expect more personalized, real-time interactions across email, mobile, social, Web and…
Marketing Execs Struggle to Fulfill Big Data Potential
While Big Data technologies present some exciting new opportunities for marketers, few marketers appear to be realizing Big…
Review: ExactView Performance Marketing Platform
Performance marketing, the process by which an advertiser only pays for ads that bring results, is all the…
Big Data and Customer Metrics: Time for a Change?
Big Data is often described by citing three of its characteristics: volume, velocity and variety. While many people…
SAP Updates Jam with Sales Processes
SAP doesn’t see much point in collaboration simply for collaboration’s sake in the enterprise. The software giant calls…
Zoho Updates CRM with Enterprise-friendly Features
Zoho and its CRM and productivity software have long been associated with small- and medium-sized businesses (SMBs). But…
Customer Engagement Growing Focus for Salesforce Users
Salesforce.com has been spending big on cloud marketing technology over the past few years. It spent $2.5 billion…
Microsoft Ups Its Game in CRM and ERP
According to the Chinese calendar, 2014 is supposed to be the year of the horse. However, Microsoft prefers…
Adobe Adds Mobile App Focus to Marketing Cloud
Mobile apps are keeping users glued to their smartphones and tablets. Adobe noticed and has added new services…
Review: KXEN InfiniteInsight Genius and Predictive Offers
A key aspect of the Big Data revolution is making analytics easier for business people. In the past,…
Can CRM Software Prevent Mobile Spam?
In an age when consumers and business users are bombarded each day with email, Web banner ads and…