Data Management

Integration and ROI are Key

By eCRMGuide.com Staff According to a customer relationship management (CRM) survey released by YOUcentric, Inc.,, integration and return…

The Lesser of Two Evils

In an effort to prevent future layoffs and maintain company longevity, 36 percent of the employees at Acxiom®…

Let Your Data Do the Walking

Believe it or not, there are mobile sales professionals who still rely on the same tools that Willie…