7 Marketing Automation Companies
Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify…
Marketing
CRM Evaluations Not Thorough Enough?
CRM sales hit $23.2 billion in 2014, an increase of 13.3 percent from 2013, according to Gartner. The…
Choosing Your Perfect Software Match, Part 3
This is the final installment in a series based on a discussion I had with Matthew Berk, senior…
Adobe Enhances Enterprise Application Services for Experience and Commerce Cloud
The Adobe Summit 2019 kicked off on March 26 with Adobe making multiple announcements across its application services…
Oracle Brings Machine Learning Advancements to Enterprise Applications
Oracle announced a series of new enterprise application efforts and innovation during its OpenWorld 2018 event, which wrapped…
Adobe Acquiring Marketo in $4.75B Deal to Boost Experience Cloud Platform
Adobe announced a massive $4.75 billion dollar deal to acquire privately held marketing cloud platform Marketo on Sept.…
Adobe Continues To Grow Enterprise Applications Business
Adobe is moving forward on multiple fronts to grow and improve multiple aspects of its expanding application portfolio.…
The Red Herring of Marketing’s ‘Digital Transformation’
Marketers are no longer just marketers. They’re “digital marketers” with fancy, techno-age buzzwords festooning their LinkedIn profiles and…
On Way to Omni-Channel, Retailers Try Beacons and More
Bringing diverse e-commerce and brick-and-mortar businesses under a single umbrella as an omni-channel enterprise is a complicated exercise,…
Sales Enablement Software Buying Guide
We have explained what sales enablement software is, why it is becoming popular and how it can benefit…
What Is Sales Enablement Software and Do You Need It?
As with many emerging software categories, sale enablement software’s definition can become a bit fuzzy. In essence, though,…
Hadoop Evolution: What You Need to Know
It’s been a decade since Hadoop became an Apache software project and released version 0.1.0. The open source…
Startup Spotlight: Swrve’s Marketing Automation
Gamers, not enterprises, built the first big mobile apps. They gave many of these apps away because they…
Predictive Analytics Software Buying Guide
While many vendors sell analytics software, not all of them provide predictive analytics, a far more specialized field.…
Startup Spotlight: Evergage’s Personalization Platform
Companies have talked about personalized marketing for years, most recently as a central facet to their digital transformation…
Predictive Analytics Now Easier but Still No Cake Walk
While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts,…
8 Marketing Automation Best Practices
You know marketing automation is a hot area of enterprise software and you are familiar with the leading…
Should Chief Digital Officer Lead Digital Transformation?
In order to leverage cloud computing, mobile technology, social media, Big Data analytics and other emerging technologies, many…
Marketing Automation’s Star Is Rising
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all…
Act-On Intros Industry-Specific Marketing Automation Software
Vertical CRM is a hot trend, as Enterprise Apps Today recently reported. Given the close relationship between CRM…
Bringing Home the Beacon
Beacons have been in general use for about two years, with retailers using them in everything from vending…
Should You Automate Business Intelligence?
By Heine Krog Iversen, TimeXtender Business intelligence can deliver great value because it allows people to get reliable…
How Beacons Can Enhance CRM
Beacon technology was supposed to revolutionize the way that businesses interacted with their customers, but so far it…
5 Mobile Marketing Trends
With smartphone penetration reaching 77 percent, according to a recent comScore report, product and service providers, technology companies…
How to Get Funding for an Enterprise Mobile App
By Robert Lacis, Apperian The use of enterprise mobile apps by different employees and work teams across the enterprise can…
Startup Spotlight: TinderBox’s Sales Productivity Software
A growing number of activities are moving online, from shopping to banking to dating. You can add B2B…
Startup Spotlight: Influitive’s Advocacy Marketing Software
Businesses should give priority to advocacy marketing in their marketing budgets, Gartner analyst Hank Barnes wrote last January.…
Bpm’online’s CRM Update Puts Process First
Buying enterprise software without also addressing underlying business processes tends to cause more problems than it solves. An…
Analytics App Aims to Offer Better Marketing Visibility
Many marketing departments operate more like multiple standalone departments, focusing on different areas like social media, content marketing…
DialogTech Measures Mobile Click-to-Call Marketing Activity
Mobile marketing is beginning to really take off. According to eMarketer, in 2015 mobile ad spending in the…
Startup Spotlight: Interana’s Self-Service Data Analytics
“Shared annoyance” inspired the founders of Menlo Park, Calif.-based startup Interana to build a business. “The idea that…
5 Metrics for Digital Success
By Aaron Rudger, Keynote Organizations large and small across industries are embracing the digital age. Increasingly, these businesses…
Salesforce Brings Big Data to Analytics Cloud
You need Big Data to generate big insights – or so a growing number of folks seem to…
Splice Machine, RedPoint Global Team on Omnichannel Marketing Solution
While retailers are investing in technology designed to facilitate omni-channel marketing strategies, many are struggling to deliver on…
Marketing Automation Tools in Chrome, via New Act-On App
Productivity can take a hit when users switch from one application to another multiple times a day. It’s…
5 Key Human Capital Management Trends
While human capital management (HCM) is far from the hottest area of the enterprise applications market, it is…
ServiceNow Aims to Expand Use of Service Management
As Enterprise Apps Today reported a few months ago, companies are finding new uses for their service management…
Mobile App Backlog? 5 Ideas on Reducing It
By Sean Allen, OutSystems The pressure is mounting. Business managers want mobile apps to drive revenue. Marketing wants…
Teradata Buys Mobile Marketing Specialist
Like Salesforce and Oracle before it, Teradata is building a suite of cloud-based marketing software through a series…
Data Analysis Enables Omni-channel Marketing
Marketing has been called more of an art than a science. Yet in today’s financial services environment, the…
Forget Big Data; Focus on Relevant Data
“You don’t need a lot of data to make decisions, just the right data,” Greg Przyklenk, senior manager,…
Loyalty Program Leaders Leverage Data Analytics
Most people have wallets loaded with loyalty program cards and/or smartphones loaded with loyalty apps. Yet most companies…
Adobe’s Marketing Cloud Gets Geo-Location, Other Mobile Features
Marketers are bullish on mobile marketing, and especially on location-based services. Adobe is hoping to capitalize on this…
Consumers Love Mobile Marketing, Location-based Services
Mobile marketing works, yet most marketers today have yet to seize on the opportunity, according to Greg Stuart,…
Birst Analytics App Unifies Marketing Data
Companies have almost more marketing data than they can handle, coming from a variety of channels and applications,…
Self-service BI Initiatives Fall Short
“Self-service” is a term that implies ease of use. Yet too often, it’s not easy enough. While self-service…
Startup Spotlight: Attentive.ly Puts Social to Work
Motherhood is hard for a working woman in any field, but especially so in industries like technology that…
Business Intelligence 103: The Future Lies Ahead
My third assessment of business intelligence focuses on upcoming technologies that may or may not have a significant…
Zoho Tightens CRM Integration for Unified Customer Experience
While CRM vendors are striving to improve the usability of their products, integration is a far bigger issue.…
Big Data Analytics Needs a Code of Ethics
Just how much data can private companies (or government agencies for that matter) collect on individuals and how…