BloomReach Mobile Brings Big Data to Mobile Marketing
BloomReach is setting out to satisfy the growing demand for mobile marketing software. The Mountain View, Calif.-based provider of…
Marketing
9 Social CRM Companies to Watch
Social CRM is a phrase that is getting a growing amount of buzz – despite the fact it…
Marketing Clouds: Salesforce, Oracle, IBM Battle It Out
In a year when software is driving IT spending increases, marketing software is all the rage. You practically…
Adobe Acquires Neolane to Bolster its Marketing Cloud
Adobe announced June 27 that the company is acquiring Paris-based Neolane, a privately held marketing software company that specializes…
IBM Aims SmartCloud Analytics at the C-Suite
High-level executives aren’t only bigwigs around the office, they are also emerging as VIPs in IBM’s efforts to drive adoption…
HP Autonomy Launches Marketing Cloud
HP is beefing up its cloud services slate with some help from Autonomy, the information management software specialist…
Marketo Revs Customer Engagement Engine
Marketo launched its new Customer Engagement Engine today, a product that the company claims enables marketers to distribute the right…
ThinkVine Updates Marketing Mix Optimization Platform
Effective marketing planning will increasingly hinge on accurate forecasting, according to Cincinnati, Ohio-based ThinkVine. In support of this philosophy,…
Salesforce Buys ExactTarget Marketing Cloud for $2.5B
Salesforce’s push into cloud-based marketing took a big turn today as the customer relationship management (CRM) company announced…
IBM Watson Brings Big Data Smarts to Customer Service
IBM’s Watson supercomputing technology is taking on a new role, and this time it has little to do…
4 Barriers to Big Data Success — and Ways to Overcome Them
The good news: At a recent IBM conference on Big Data, users confirmed a growing body of evidence…
SalesFUSION 8 Blurs CRM and Marketing Automation
SalesFUSION is strengthening and deepening the ties between its marketing automation application and popular customer relationship management (CRM)…
CRM Jumps 12.5 Percent in 2012: Gartner
Customer relationship management (CRM) is taking the enterprise software market by storm. Gartner reported that the market for…
Salesforce Launches Social.com Ad Platform
Salesforce flipped the switch today on Social.com, a new offering that provides social ad creation, optimization and campaign automation…
Marketing Automation Startup Brandcast Gets Benioff’s Blessing (and Cash)
Salesforce.com is tearing up the enterprise software market, and one startup is hoping to follow in its footsteps…
iPad Sales Presentation Software Startup Showpad Raises $2M
Showpad, a Belgium-based startup that makes cloud-based sales presentation software for the iPad, is gearing up for a…
Latest Zoho CRM Upgrade Boosts Email Efficiency
Zoho never goes long without making updates to its flagship cloud-based CRM software. In Zoho’s last update, in…
Big Data + SaaS = Better Marketing
Web applications which aggregate vast quantities of publicly available data and turn it into useful information for customers…
Salesforce Chatter Bridges Social and Mobile CRM Divide
Chatter updates are nothing new, but the latest upgrade finally bridges the gap between consumers empowered by social media…
5 Tips for Mashing up Big Data, Social Media
Can Big Data help enterprises make sense of their social media efforts in order to create more business…
Adobe Marketing Cloud Makes Move to ‘Mobile First’
Adobe Marketing Cloud is about to grow much more accommodating of mobile devices, including Android smartphones and tablets like…
Social Video Ad Firm Virool Raises $6.6M
Virool, a San Francisco startup that specializes in social video advertising, has raised $6.62 million in an early…
Persado Raises $15M for Persuasive Marketing
Persado, a marketing and Web advertising software-as-a-service (SaaS) provider, today announced that the company closed on a round…
Want Better Analytics? Put Sentiment Analysis in Context
As sentiment analysis continues to attract organizations’ strategic attention as an effective way to understand the customer, a…
Sailthru Raises $19M for Personalized Slant on Big Data
New York City-based startup Sailthru today announced that it had raised $19 million to grow its “Smart Data” platform and…
DataXu Raises $27M for Big Data Marketing
Boston-based DataXu announced today that it had raised $27 million in a round of funding led by Thomvest Ventures and…
Big Data Insights Elude Marketers: Survey
Business software providers like IBM, SAP and Oracle are pouring substantial resources, not to mention their fair share…
Infusionsoft Banks $54M for Small Biz CRM
Sales and marketing software provider Infusionsoft announced today that it had completed a round of financing worth $54 million…
Social Media Monitoring and Listening Tools: a Primer
The rise of social media over the past few years has led to an explosion in applications and…
Retailers Harness Big Data for a CRM Boost
Remember the movie “Minority Report” where Tom Cruise walks into the mall and billboards ping his iris, recognize…
Making Connection Between Agile Business Intelligence, Agile Marketing
I have written before on the large potential for bottom-line business improvement through agile business intelligence. Now, increasingly,…
Why You Suck at Web Analytics
Many companies spend pots of money on analytics for their websites and social media channels. Yet too often…
Eight CRM Predictions for 2012
CRM had a good year in 2011 with its highest revenues in many years. So what does the…
Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics
Recently, IBM (NYSE: IBM) released a study of worldwide CMOs (chief marketing officers), their concerns and their plans.…
CRM Going Social, Mobile
Social and mobile are two enterprise software trends that often get mentioned in the same breath – and…
Salesforce Launches Enterprise Social Marketing Cloud Suite
Salesforce.com (NYSE: CRM) is extending the social enterprise to marketing with the release of its Radian6 Social Marketing…
Ten Reasons to Combine CRM and BPM
Most, if not all, mid-to-large organizations have some form of customer relationship management (CRM) system. Many of these…
Oracle CRM and Business Intelligence in Two Real-World Environments
Each year, Oracle opens its customer doors to the press at its annual Oracle OpenWorld event. Enterprise Apps…
SAP Unveils In-Memory Data Warehouse, Mobile Apps
SAP (NYSE: SAP) today unveiled a range of new solutions spanning business intelligence, in-memory analytics, data warehousing and…
The Cloud CRM Market: Microsoft, Salesforce, SAP, Oracle and More
Salesforce.com, Oracle, Microsoft, SAP and dozens of others are offering cloud CRM (customer relationship management) services. There are…
SAP Business One ERP Update Extends CRM for Small Businesses
SAP (NYSE: SAP) has unveiled version 8.82 of the SAP Business One ERP application, an on-premise and hosted…
Oracle Buys RightNow for Cloud Customer Service
Oracle (NASDAQ: ORCL) has announced plans to acquire cloud-based customer service provider RightNow Technologies (NASDAQ: RNOW) for $1.5…
13 Ways to Improve Your Supply Chain Management
Whether you are looking for help in choosing the right supply chain management solution or advice on how…
Cisco Touts Social CRM Call Center Success
In the year since Cisco Systems (NASDAQ: CSCO) added social CRM and analytics to its contact center software,…
An In-Depth Look at Oracle Fusion Applications
A year ago, Oracle (NASDAQ: CEO) Larry Ellison made a big splash at the 2010 Oracle OpenWorld about…
Oracle Adds Call Center, Marketing to CRM as Salesforce Rivalry Heats Up
Oracle (NASDAQ: ORCL) has unveiled new call center and marketing features for its cloud CRM service – just…
Vision Critical Unveils Customer Experience Management Platform
Technology and research firm Vision Critical has unveiled its Customer Experience Management (CEM) platform, designed to automate the…
Salesforce.com Winning Enterprise Software Deals: Analysts
Salesforce.com (NYSE: CRM) is “winning the hearts, minds (and wallets) of enterprise software buyers,” and not just in…
OpenERP Review: The Online CRM Module
One of the main benefits to using the open source OpenERP software is that while a full suite…
What is Odoo Open Source ERP?
Belgium-based Odoo made a name for itself under its previous name of OpenERP, with an open source ERP…