Will FTC Online Tracking Restrictions Hurt CRM?
The Federal Trade Commission (FTC) wants Internet users to be able to opt out of behavioral tracking across…
Marketing
IBM Snaps Up Unica for Marketing Analytics
IBM today said it plans to buy Unica (NASDAQ: UNCA), a provider of interactive marketing analytics, in a…
Genius.com Offers Free Version of Demand Generation
Genius.com has announced a free version of the Genius Demand Generation product that is fully functional and can…
Solariat Offers New Conversational Analysis and Marketing Tool
Conversational analysis and marketing company, Solariat, has announced AdLib, a product that the company describes as a marketing…
CRM and Business Intelligence Get Smarter with Analytics
Business analytics used to be a very geeky endeavor practiced by hard-core IT people skilled in the arcane…
Know Your Sales Prospects
Social networking sites, financial reports, and industry news articles and blogs often contain free information concerning a particular…
Market Probe Measures Customer Loyalty
According to Market Probe when it comes to measuring customer loyalty, what companies really should be measuring is…
Aprimo Launches Mobile Marketing Solution
Aprimo has announced Aprimo Mobile, a marketing solution that enables marketers to manage anywhere and anytime critical initiatives…
Pravega Announces Free Integrated CRM and Email Marketing Product
The first free integrated CRM and e-mail marketing product for small and medium-sized businesses (SMBs) has been introduced…
IBM Developing Analytics Products for Marketers
As reported by MediaPost News, IBM has been developing code that it will use to build a suite…
Adobe Adds Mobile, Social Media to Online Marketing Suite
Adobe Systems Incorporated has recently announced new features to the Adobe Online Marketing Suite, powered by Omniture. As…
Mzinga to Moderate NESN Interactive Campaign
The New England Sports Network (NESN) has chosen Mzinga to moderate the “Beth Israel Deaconess Medical Center Healthy…
Aggregate Unveils Audience Management and Discovery Platform
Aggregate Knowledge has recently announced its AK Discovery Platform, which according to the company, provides the foundational audience…
Enkata Offerss Customer Segment Analytics
Enkata has added Customer Segment Analytics as part of its Enkata Discover 8.0, the latest version of its…
Top 10 Tips for Using Social Media to Improve CRM
These days, if you really want to know what your customers are thinking (and where they are shopping),…
Lead Liaison Introduces New Lead Generation Solution
Lead Liaison has recently announced availability of its on-demand real-time lead generation and marketing automation offering. As mentioned…
Acxiom Partners with Return Path for Email Deliverability
Acxiom Corporation has announced a new partnership with Return Path. Under the partnership, the company will integrate Return…
iContact Brings the Social Web to Email Marketing
iContact and Flowtow have announced an integration that will allow iContact users to segment their subscribers based on…
Infusionsoft Updates Marketing Automation Software
Infusionsoft has announced updates to its marketing automation software. According to the company in this Business Wire release,…
Ten Tips to Get Customers to Engage With Email Marketing
According to Dean Levitt, the head of customer relations and marketing at Mad Mimi, a Brooklyn, New York-based…
Email Marketing Trends to Consider
When it comes to digital, or email marketing strategies, technology and customer expectations change the way marketers work.…
Constant Contact Enhances Event Marketing Tool
Constant Contact says that newly added features to its Event Marketing tool make it easier than ever for…
New Service Optimizes Marketing Automation Software
Find New Customers has launched a new service called the Marketing Automation Acceleration Package. According to the company…
A Buyer’s Guide to Remarketing Services
When you use remarketing tactics, you are targeting only previous visitors of your site who did not make…
Ecommerce Customer Loyalty Programs for SMBs
Offering a loyalty or rewards program to customers can help your ecommerce business acquire, engage and retain customers.…
Marketers Look to Improve Customer Support With Real-Time Chat
Demandbase has enhanced the capability of the Real-Time ID service it introduced last month by integrating it with…
Inbound Sales Offers Automated Lead Generation
Inbound Sales Network has announced its new partnership with Colorado-based Net-Results Marketing Automation. The partnership will automate the…
How to Buy Email Marketing Services
Email marketing can appear deceptively easy: It’s cheap, relatively simple to implement and for a small email blast,…
Enhance Customer Marketing With the Right Media
A lot of marketers are grappling with the challenge of media/channel attribution in a social network setting and…
Social Media Marketing: Plan a Consumer Privacy Strategy
Companies can leverage social media in their marketing to help build customer loyalty and boost leads and conversions,…
InfoGrow Links Dynamics CRM to Constant Contact
The InfoGrow Corporation has announced CRM2Emails, an e-marketing service that is designed to keep your loyal customers and…
CRM Text, iPost Partner on Integrated Email, Mobile Marketing
CRM Text says it is partnering with iPost to offer digital marketers a unified email and mobile marketing…
Microsoft CRM Community Offers Free Leads and Marketing Support
DynamicsExchange (DE) is an independent free community support collaborative for the Microsoft Dynamics CRM / xRM platform. With…
B2B Marketing on Facebook
Facebook presents a unique opportunity to connect with your target market in a way that your Web site…
HubSpot Adds Lead-Based Email Marketing
HubSpot has announced the addition of email marketing to its online inbound marketing software, giving marketers a one-stop…
NetSuite Provides Customer Everything Management
In the world of ecommerce, to attract and retain customers (i.e., be successful) you have to provide shoppers…
Pilot Group Releases Updates Email Marketing Software
Pilot Group has updated its PG Newsletter Software to a new version. The software includes everything for designing…
Tips for Planning Your Email Newsletter Strategy
Done properly, email newsletters can transform subscribers into enthusiasts — people who look forward to opening and saving…
CSS Announces EDGE Knowledge Management Platform
CSS Corp., has announced the availability of the CSS EDGE Portal, an integrated knowledge management platform based on…
CDC Invests in Marketbright SaaS Marketing Automation
CDC Software Corporation plans to resell Marketbright’s cloud-based SaaS marketing automation solutions, and will also sell the Marketbright…
Unica Offers Interactive Enterprise Marketing Capabilities
Unica Corporation is offering a new version of its enterprise interactive marketing suite. According to the company’s press…
Nine Multimedia Introduces Mobile Marketing CRM Solution
Nine Multimedia has announced the launch of Nine Mobile, a new mobile marketing CRM solution. "It’s an online…
Webtrends Segments Data to Optimize Customer Marketing
Webtrends has announced the release of a new module that allows companies to build and automate audience segments…
CRM Software and E-mail Blasts
At Network World, David Taber explores the challenges inherent in integrating CRM software with e-mail blasting tools and…
Contactology Integrates with Tactile CRM Software
Contactology has introduced a new importer for Tactile CRM, enabling Tactile users to add CRM contacts directly to…
Startup aiMatch to Combine Business Intelligence, Ad Delivery
The founders of ad serving tech firm Accipiter have announced a new ad serving and monitoring platform called…
Recognizing Customer Data Champions
An article by CRM Buyer’s Ian Michiels looks at the best ways to leverage customer data to improve…
SAS Intros Customer Data Analytics Offering
SAS has introduced SAS Customer Link Analytics, a solution designed to leverage connections between leaders, followers and others…
Salesforce Works Its CRM Mojo on Internet Marketing Company
Mojo Interactive, an Internet marketing company that developed the online patient referral service LocateADoc.com, is a confident, tech-savvy…
Infusionsoft Announces Email Marketing 2.0
Additional functionality includes new e-mail authoring capabilities, data import, and automated template creation. Infusionsoft has repositioned itself with…