Campaigner Updates EMail Marketing Offering
The new release is designed to help small businesses run their own e-mail marketing campaigns. Campaigner has introduced…
Marketing
StrongMail to Integrate with SAP CRM
The combined solution will help companies identify the most influential customers in their CRM database to target their…
Sendible.com Upgrades Offering
The site is designed to help companies manage their social media presence. Sendible.com has launched an updated Web…
Contactology Integrates with Zendesk
The integrated solution allows users to manage e-mail subscriptions from within Zendesk. E-mail marketing and online survey technology…
Marketo Wins Salesforce.com Award
Marketing automation company Marketo was recognized with the Best Mass E-mail award in Salesforce.com’s AppExchange Best of ’09…
Epicor Launches Mobile Marketing for Retailers
Recognizing that mobile device and smartphone users represent a rapidly growing customer segment, ERP software provider Epicor has…
Five E-mail Marketing Tips
It’s no secret that 2009 will be a challenging year for business owners. As the line between success…
E-Mail Marketing Tips for December
With Cyber Monday over and the final stretch of December ahead, online merchants are officially in the count-down…
Eight Free Tools for Tuning Up Online Ad Campaigns
Managing a pay-per-click ad campaign isn’t easy — it takes constant attention. And some days you’re just not…
Five Timely Tips for Holiday E-Mail Marketing
Now that we are well into November, it’s time to reassess — and adjust — your holiday e-mail…
Tracking Ad Success in the New Era
SANTA MONICA, Calif. — Few things thrill online advertisers more than metrics — those magic statistics that, at…
YouTube ‘Analytics’ Boosts Video Marketing Results
You shot a clever video, edited it, and added titles and transitions. You uploaded it to YouTube and…
Eight Quick Tips for Boosting Conversions
Keeping a Web shop fine-tuned is an ongoing process, and sometimes, overwhelming when it comes to prioritizing tasks,…
Forget Me Not: Gift-Reminder.com Brings Buyers Back
Bryan Azorsky, a small Web shop owner and e-commerce entrepreneur, just released what could be called a digital…
Ad Network Primer: Tips for Targeted Campaigns
With “The New York Times” reporting that there are more than 200 ad networks operating in 2008, and…
SalesGenius: E-Mail Marketing that Leverages Your Web Site
When it comes to e-mail marketing, Web shop owners want intuitive interfaces and solutions that offer analytics and…
Creating Content that Turns Browsers into Buyers
While the products you sell are clearly the focus of your Web shop, and likely your energy, the…
iStorez Ties E-Mail Marketing to Social Shopping
Over the past year we have seen a huge spike in new shopping portals and comparison-shopping engines. Each…
Microsoft’s Business Contact Manager Goes on Its Own
In a move it says will help small businesses tap the power of customer data with the sophistication…
SaaS Startup Offers Marketing Help
Ridgely Evers, CEO and founder of NetBooks, has an owinteresting take on how small businesses approach marketing: “Most…
Six Holiday E-Mail Marketing Tips
This time of year consumers are bombarded with holiday e-mail from merchants offering everything from gift guides to…
The Good News About Bad Reviews
Many small e-tailers worry bad reviews posted online by unhappy customers will seriously hurt their business. The truth…
Convert Web Store Visitors to Action Figures
You’ve spent the Adwords or Adcenter dollars to attract visitors to your site — and it worked. Now…
10 Holiday Tactics to Improve Sales in 10 Weeks
It’s the 10th day of the 10th month, so it’s only appropriate that today we outline 10 tactics…
AOL Targets Behavioral Ad Tech
AOL today announced it bought online behavioral targeting advertising network Tacoda for an undisclosed sum. Tacoda makes software…
Catch and Release Tips for E-Mail Marketing
Article courtesy of ECommerce-Guide.com. E-mail marketing is an affordable way for small Web shop owners to build a…
Bust or Boon? Calculating Blog ROI
By now everyone knows that blogs are being used by many e-tailers as a way to capitalize on…
Google and Intuit Partner Up
Google and Intuit, makers of the small business accounting software QuickBooks, announced a partnership that will integrate Google’s…
Online Vendors Help You Capitalize on Keywords
Small businesses — e-commerce or otherwise — don’t have the luxury of spending extra time and money on…
Get Your Coupons on Google Maps
Everybody wants a piece of the Sunday papers. While Craigslist takes on the classifieds, Google today announced it…
Savvy Search Boosts Sales
When it comes to e-commerce, sales rule the roost. But all too often customers don’t find what they…
Enter the Wonderful World of Word-of-Mouth Marketing
Courtesy of SmallBusinessComputing.com People like to buy from companies or people that they know and trust, and they…
Selling to the Teen Shopper
Courtesy of ECommerce-Guide.com When it comes to shopping online, teenage users are a contradiction: Most teens don’t have…
ACT! Ventures Into Real Estate
Courtesy of SmallBusinessComputing.com. When it comes to managing contact and sales leads, no product has stood the test…
Search for Your Web Site
When customers come to your Web site, they usually want to find stuff fast. If the site is…
U.S. Women Draw Even With Men Online
The new century is bringing new changes in U.S. Internet users, particularly women, according to a new study…
How to Win the E-mail Marketing Campaign
Whether your business is on-line or off, you’ve probably done some e-mail marketing, be it a newsletter or…
Smart Marketing Helps Plus Size Retailer Grow
In the mid ’90s, entrepreneur Anne Kelly saw that larger women were having a hard time finding attractive…
Review: “Call to Action” – Converting Searchers to Buyers
Although the book focuses on some novel, industrial-strength approaches to online merchandising, it’s also packed with practical tips…
Search Engine Marketing Explained
Buying keyword search terms on popular search engines like Google and Yahoo has become an important part —…
Ten Tips for Getting Customers to Up the Order
You could call Lauren Freedman a site doctor. As president of the E-Tailing Group, a Chicago-based e-commerce consultancy,…
ReleMail Offers E-mail Audits
A new company launched this week to audit and certify the marketing programs of bulk e-mailers. It also…
Generic Search Terms Drive Most Buying
Challenging the notion that online retailers and marketers should employ trademark-specific keywords, a new study by comScore and…
What’s Next for Behavioral Targeting?
Behavioral targeting continues to enjoy industry attention and trade media coverage at a level far beyond its actual…
Merge E-Mail Campaign Results Into Your Web Metrics
Article courtesy of ECommerce-Guide.com. Online sellers can better manage their e-mail marketing in sync with Web site analytics,…
VeriSign Accelerates DNS
Verisign has launched its new name server initiative, a move designed to improve the speed with which .com…
What Are Your Best Customers Doing on Your Web Site?
Do you know who your best customers are? Do you know how much they buy, and when they…
Online Catalogs and Orders, Made Easy
Small businesses are finding that they can make as many sales through the Web as in brick-and-mortar stores,…
Don’t Let Them Get Away
Did you know that for every dollar spent acquiring a customer online, you’ll spend $100 reacquiring them after…
Get to Know Your Customers Individually
Online survey vendors and software have made it increasingly easy and inexpensive for marketers to conduct their own…