Marketing

This is part two in a series based on my talk with Matthew Berk, senior analyst for Jupiter…

Every now and then, I get really inspired by a great piece of copywriting. Over the weekend, I…

This week I found my analytics soul mate. You know how it is when you meet someone who’s…

I had such a great time last week at ClickZ E-Mail Strategies. My session was about multi-channel marketing,…

What Is Channibalism? “Channibalism” is a basic fear felt by many executives and managers that one channel, or…

Permission-based targeted e-mail is extremely useful in building relationships with customers. As a communicative medium and marketing channel,…

It’s 9 a.m. Do you know where your users are? For increasingly more marketers, that’s not such a…

I’m an amateur videographer and love reading about the latest technologies. Sony just came out with a new…

Call it an embedded cross-promotional content deal between Infinity Broadcasting’s old-style radio and IP-based radio within ISP America…

It is irrefutable that a well designed and executed targeted e-mail campaign produces results with a very positive…

In my last column, I mentioned using new employees to help take a fresh look at your site,…

A sound permission based e-mail strategy is not only a wise business decision, but also an integral component…

There’s an interesting crossover between what’s traditionally known as “householding” and viral marketing techniques. Where they overlap is…

A reader sent me an e-mail that read, “Pop-up ads… as soon as one pops up I leave…

In the February 2003 report, “What Works™: Best Practices in Marketing Technologies,” Kent Allen, research director, E-business/E-CRM for…

By Bruce McCracken, Business Writer This is the third part of a multi-part series on permission-based targeted e-mail.…

If there’s a single factor responsible for making eDiets the leading weight loss/fitness site, it’s the company’s aggressive…

By Bruce McCracken, Business Writer While permission-based targeted e-mail is proving to be a viable marketing tool, there…

By Bruce McCracken, Business Writer Permission-based targeted e-mail is proving to not only be a viable marketing tool,…

QAS, a Boston maker of software to help companies manage mailing lists, has won a contract with Consumer…

During AOL’s heyday, Meyer Berlow was the rainmaker. He developed strategic partnerships with corporations looking for access inside…

Seeing the new Steven Spielberg flick “Minority Report” got me thinking about the difference between mass marketing and…

On the surface, I love Virgin Atlantic Airways. It succeeded in setting itself apart from every other boring…

Company: Vantage Deluxe World Travel is a little different from other travel agencies. In business almost 20 years,…

By Bonny Georgia Whether you’re campaigning online or off, marketing efforts fall into two major categories – strategies…

By Todd Tweedy For many marketers, the explosive growth of real-time communication isn’t raising questions about whether to…

Can personalization exist in a world without money or resources? That’s the question I posed and began to…

Calling all Bluelight.com shoppers, as of Tuesday you now have 10 MB of e-mail space in your inbox…

If your company is considering an investment in Web technology, I feel your pain. It’s a pretty difficult…

I didn’t plan to get a marketing lesson. I really just wanted a steak chalupa. But as I…

Online loan operation LendingTree Inc. struck a mileage incentive marketing deal with four of the nation’s top airlines…

This is the final article of a three-part series discussing RFM models. If you don’t know what RFM…

In tech marketing, the old-fashioned client testimonial has come into vogue. Look no further than at the latest…

Personalization has always been associated with two other major things: technology and money. But since it’s early in…

E-mail marketer and Web publisher Virtumundo is aiming to salvage its image by training its legal guns on…

In a world where vying for the consumer dollar becomes tougher each day and bottom line is everything,…

Automakers should be honing their e-initiatives advises research firm Jupiter Media Metrix. Last year Forrester Research chided automakers…

By Shelley Dempsey A bird in the hand, as they say, is worth two in the bush. Especially…

Fast food chain Burger King Corp. said it plans to celebrate the 45th anniversary of its Whopper burger…

Online direct marketing firm e-centives, Inc., has completed its acquisition of the assets of BrightStreet, Inc., a developer…

Computer giant Sun Microsystems announced Tuesday it chose NFO Prognostics’ ASP-enabled research program to better understand, assess and…

A decade after its founding, Unica, a Lincoln, Mass., maker of marketing software, is opening its first overseas…