Privacy Groups Create E-mail Seal Program
Privacy organizations TRUSTe and ePrivacy Group are set to unveil a seal program designed to help improve consumer…
Marketing
Case Study: Connecting Students, Teachers, Parents, and Librarians With bigchalk’s Timely Newsletters
Introduction: bigchalk, The Education Network Bigchalk, inc. is a comprehensive education destination for the K-12 learning community, with…
Consumers Accept, Welcome Mobile Marketing
A new study funded by mobile phone manufacturer Nokia and conducted by HPI Research found that an overwhelming…
WSJ.com Explores New Products, Fees
Dow Jones & Co., publisher of the Wall Street Journal, has taken the wraps off its new, much-touted…
Aftermind Goes For The “After-Sale”
You made the sale from your Web site. Great! Now what? Web business software maker Aftermind, Inc., says…
Verizon Gets A Bright(mail) Idea
Verizon Online is executing on a deal to provide all its dial-up and broadband customers with free access…
Converting Searchers to Customers
by Shari Thurow Getting visitors to your Web site is only half the battle. To be victorious, you…
True Audience Turns to Marketing Automation
True Audience, an online traffic-tracking venture formed by Real Media founder Dave Morgan, is taking on a new…
Market Research Bears Fruit Online
Attracted by promises of speed, reach, and significant savings, businesses and corporations are increasingly turning Web-wards to collect…
Carefully Targeted e-Marketing Campaigns
Although e-mail marketing has many benefits, marketers should nonetheless tread carefully. “Hard work, perseverance, and breaks are what…
Hochauser Will Take Helm at Harte-Hanks
Harte-Hanks Inc., the Texas-based global marketing company that provides CRM and related solutions, announced that Richard M. Hochhauser…
Study: Tech Brands Failed To Build Relationships
Clearly the economy hasn’t been especially friendly to technology companies during the past year and a half, but…
Seagram Puts CentrPort on its Tab
Seagram Spirits And Wine Group will power its recently launched Tequila Don Julio with an opt-in sweepstakes promotion…
Can Loyalty Survive Recession?
A lot has happened since the ’80s, when American Airlines initiated the first frequent-flyer program. Needless to say,…
Yesmail, Others to Pick Up Netcentives Assets
Yesmail.com is slated to purchase Netcentives’ e-mail marketing unit, following a Chapter 11 auction conducted last month. The…
Study: Trust Central to E-Commerce, Online Marketing
Trust — or the lack of it — is emerging as one of the critical roadblocks to success…
The Most Powerful Secret of Customer Conversion
After I speak at events, there’s one question that almost always comes up: “Can you please tell me…
Engendering Loyalty
Relevancy, trust, and responsiveness seemingly rank highly amongst the hierarchy of valued e-commerce assets. From Microsoft to Amazon.com,…
Email Campaigns: Put the Customer in the Driver’s Seat
It’s refreshing to see a surge in interest in email marketing. I’ve been speaking with a lot of…
Personalization Vs. Privacy Debate Heating Up
The fight between those who want to build great databases of customer information on the Internet and those…
Return Path, Veripost Merge
Two competitors in the nascent “e-mail change of address” arena will band together to offer a single service…
I’d Rather Ask for Forgiveness Than for Permission
Seth Godin set the industry abuzz with his permission-based marketing opt-in philosophy. His posit was that loyalty and…
eSynergies to Acquire e2 Communications
Web services firm eSynergies continues its string of acquisitions, on Monday offering to buy e-mail marketing player e2…
e-Marketing About-turn
The Meta Group warned recently that consumers are becoming increasingly desensitised to online marketing efforts, forcing companies to…
Visa To Issue Official E*TRADE Card
It’s the largest branchless bank in the country and they don’t even issue a credit card or debit…
Netcentives Closes Its Book With Chapter 11 Filing
Personalized e-mail, rewards company Netcentives (NASDAQ:NCNT) Tuesday tossed in the towel and said it will reorganize the company…
Roving Software Raises Round
Roving Software, a Needham, Mass., provider of e-mail marketing tools, has raised $5 million in third-round financing for…
Netcentives Cuts Workforce
Incentive marketer Netcentives (NASDAQ:NCNT) continued its efforts at restructuring Thursday, laying off 28 percent of its 180-person workforce.…
Customer Retention Without Tears
A new study examines ways in which e-tailers and online content providers can keep customers satisfied without incurring…
Finding Your Customers
On the Web there’s a bit of conventional wisdom that states the most important thing is that customers…
Study: E-mail Use By Top Firms Highly Inefficient
Despite their growing use of e-mail marketing, large businesses are facing serious problems that stand to drastically undermine…
Marketing Trends: Data Marketing
by Daniel Muggeo To the consumer, technology represents another opportunity for aggressive marketers to invade their privacy. Those…
Cathay Pacific Uses iPAQs to Boost Sales
Cathay Pacific Airways will give away thousands of Compaq iPAQ Pocket PCs to its premium air passengers who…
Jackpot.com Reinvents Itself As Vendare Group
Jackpot.com, which manages three consumer destination websites (Jackpot.com, JackpotSports.com, and BigPrizes.com) is going through an identity crisis. The…
comScore Secures $15 Million Funding Round
Web audience measurement firm comScore Networks, Inc., has closed a $15 million Series C round of financing led…
NeoPlanet Focuses on Marketing Applications, Inks Compaq Deal
Software firm NeoPlanet — best known for its alternative Web browser — this week unveiled a new suite…
E-mail-a-deal: Bigfoot, Clear Channel Hook Up
In a deal that adds another big-name client to its roster, New York-based online direct marketer Bigfoot Interactive…
My Brand Is Here to Stay
By Dr. Robert Passikoff, President of Brand Keys We’ve often said that brand marketing and popular culture have…
Netcentives Cuts Staff Almost In Half
Despite a rosy outlook complete with new deals with AOL and
Customer Retention Can Be Fun
by eCRMGuide.com Staff Chicago-based customer retention company TruePoints, Inc. has introduced turnkey marketing tools designed for customization and…
Marketing Firm Starts Pay-for-Performance Plan
Internet direct marketing firm e-centives, Inc., is starting a single pay-for-performance model which includes performance-based pricing for both…
Mediaplex Gets Habitat For Humanity’s MOJO Going
Mediaplex (Nasdaq: MPLX) seems to be feeling a little generous these days. The San Francisco-based digital messaging company…
Study: Companies Missing Out on Viral Marketing Benefits
E-commerce sites are failing to take advantage of a critical channel for their online marketing efforts — word-of-mouth,…
Abandoned Shopping Carts: Enigma or Sloppy E-Commerce?
People don’t abandon shopping carts without a good reason. And the phenomenon of the abandoned shopping cart —…
BBDO InterOne Believes in Magic
by eCRMGuide.com Staff Business application developer Magic Software Enterprises will provide the solutions for BBDO InterOne’s marketing projects,…
DMA Utilizes eStara for Members
The Direct Marketing Association (DMA) is now offering eStara web voice services as an online customer contact tool…
Study: E-Mail Marketing to Take Off
E-mail marketing has seen explosive growth during the past year — and doesn’t show any signs of abating,…
Who Are Your Best Prospects?
By Arthur O’Connor With so much focus on the role of technology in data analysis and warehousing, it’s…
Leveraging Habits
Understanding the why of online consumer behavior can help you serve effective, targeted online advertising and marketing. A…
A Mile-High Marketing Agreement
FTD.com signed a multi-year partnership deal with American Airlines to offer both FTD.com and American Airlines customers frequent…