6 Tips for an Enterprise Social CRM Strategy
If you can't find an organizational goal that
social CRM will support, then you may need to think long and hard about whether it makes sense to embark on the process of getting
social CRM up and running at your organization. This CMS Wire report offers 6 tips for developing your enterprise social CRM strategy.
“2. Determine the Scope of Social CRM: Social CRM touches a lot of areas in an organization. You need to determine what elements of Social CRM will be required to help meet the desired organizational goals. Some of the broad choices are:
“Internal vs. external audience – customers, suppliers, partners vs. employees and contractors
“Stand alone vs. integrated with core business systems
“Business application – some of most important to date have been product development, customer service, marketing, and sales, but others will emerge (e.g., supply chain)”
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