Attensity Acquires Social Media Monitoring Company
Data analysis company, Attensity, has agreed to acquire social media monitoring software company Biz360 to provide deeper analytics through the Biz360 platform.
According to this report on Deals & More, the software will be renamed to Attensity360, but will continue to track social conversations, including sentiment, topic trends and competitive analysis.
“According to Venturewire, Attensity plans to provide deeper analytics through the Biz360 platform, which have already been integrated through a previous co-selling arrangement. Now dubbed Attensity360, the monitoring tool will continue to track social conversations, including sentiment, topic trends and competitive analysis. The tool gives businesses the opportunity to engage and react to those conversations in real-time. Additional features are planned to be available this summer. Price packages for the new product range from basic at $399 to Premium at $2,799.”
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