Email Marketers Hindered by Lack of Business Intelligence
According to recent research quoted in this Equi Media report, email marketers need to invest in better analysis and business intelligence. Recent research found that some poorly-targeted marketing initiatives anger consumers.
“The knock-on effect of this is that 52 per cent of consumers treat all marketing messages in their inbox as spam, a TNS survey, commissioned by analytics vendor Kognitio, revealed.
“Of the 2,031 respondents, 59 per cent indicated that they wanted more stringent legislation on email marketing.
“But there was a bright side to the findings, as 64 per cent of the survey's participants said they would engage with email marketing if it was properly targeted.”
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