Industries Well-Suited to Social CRM
When customers area eager to play a role in a two-way conversation, businesses are geared for social CRM success. As reported on CRM Buyer, three industries including professional sports, government agencies, and hobby industries have a natural affinity for winning with Social CRM.
“Social CRM is quickly transforming from a concept to a reality. However, because of the diverse nature of customers and the broad range of options they have among social media channels, the best practices for capitalizing on Social CRM vary from segment to segment.
“That means some industries may have a more difficult path to Social CRM success. But there are some that have a natural affinity for winning with Social CRM, where conditions already lend themselves to acceptance by both the customer and the organization.”
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