Infusionsoft Announces Email Marketing 2.0
Additional functionality includes new e-mail authoring capabilities, data import, and automated template creation.
Infusionsoft has repositioned itself with an emphasis on e-mail marketing.
"'With our special take, there is no leader there with small businesses,' says Tyler Garns, vice president of marketing for Infusionsoft," writes destinationCRM.com's Lauren McKay.
"Garns says Infusionsoft is unique in offering small business marketing software wrapped nicely with its CRM tools," McKay writes. "'We have done this not through integration with another CRM provider, but we built CRM into the system,' he says. The tight coupling of marketing and CRM allows users to leverage a customer's contact information to send relevant and targeted email campaigns."
"While this facet of Infusionsoft is not new, the vendor is bringing forth some new capabilities in what it is calling its version of Email Marketing 2.0," McKay adds. "Such updates include new e-mail authoring capabilities, data import, and automated template creation."
Click on the following to read the destinationCRM.com article: Infusionsoft Goes 2.0
