WebSideStory Bows HitBox Enhancements
WebSideStory Inc. on Monday vowed to make online marketing analytics simpler to use without sacrificing functionality in the…
WebSideStory Inc. on Monday vowed to make online marketing analytics simpler to use without sacrificing functionality in the…
Every now and then, I get really inspired by a great piece of copywriting. Over the weekend, I…
Sprint , the Overland Park, Kan., telecom carrier, has signed two new multi-year, multi-million dollar deals to provide…
For many CIOs, the benefits of CRM analytics are still unproven, leaving many IT executives to wonder, do…
Cyberspace is a crowded place, and for many small e-tailers, getting their message heard is no easy task.…
“Web Firms Choose Profit Over Privacy” was the title of a great article in The Washington Post earlier…
In a move designed to target Fortune 1000 companies, Web-based customer relationship management (CRM) vendor UpShot Corp. announced…
This week I found my analytics soul mate. You know how it is when you meet someone who’s…
With confusion swirling around the enterprise applications space caused by Oracle and PeopleSoft’s battle for the No. 2…
French-owned software maker Business Objects Friday said acquire privately-held Crystal Decisions in a cash and stock deal worth…
Most IT firms view customer service as a necessary, but expensive, part of doing business and are happy…
Most IT firms view customer service as a necessary, but expensive, part of doing business and are happy…
It may not be possible to make the experience of buying a product online entirely comparable to buying…
By Bruce McCracken As a small business grows, it must often transform its back office system to allow…
Coremetrics announced on Monday the acquisition of WebCriteria, a scenario-optimization firm that allows companies to improve the performance…
Enterprise software company SAP AG and Japanese electronics giant Sharp have teamed up in order to build applications…
Corporations will continue to make efforts to please their customers, as research from Aberdeen Group forecasts worldwide CRM…
PeopleSoft surprised the industry Wednesday when it said preliminary results for the second quarter beat the average Wall…
Database software maker Oracle Tuesday said it will delay its legal fight with PeopleSoft after an inquiry by…
Users of Web analytics applications must wonder what happens to those hot sales prospects lured in through online…
The ‘C’ in CRM could stand for “change,” according to a new Aberdeen Group report on the customer…
Call it business intelligence, Web site analytics, customer experience measurement, statistical analysis, or just plain old reporting tools,…
It pays for online banks to deploy effective customer relationship strategies since satisfied consumers are 50 percent more…
On-demand CRM vendor Salesforce.com Monday launched S3, the latest version of its customer relationship management software-as-service. “We’ve been…
On the day of its S3 introduction, Salesforce.com also laid claim to 95 percent year-to-year growth and its…
Application outsourcer Surebridge Inc. Monday refined its ERP, CRM and eBusiness Outsourcing offerings to include three models of…
The interviews and preparation I did for my recent series on metrics gave me a lot of food…
Call it on-demand computing services packaged for the smaller business set. Computer systems vendor Hewlett-Packard has struck a…
NEW YORK — PeopleSoft Chief Executive Officer Craig Conway Thursday said his company will guide the market for…
Despite Oracle’s sweetened offer to acquire PeopleSoft , the enterprise application vendor is pushing to close its $1.75…
NetLedger, a San Mateo, Calif.-based ASP, today announced Sales Compensation Manager, a Web-based service designed to allow mid-sized…
In a bid to turn the spotlight from its competitors and onto its products, enterprise software provider SAP…
How do you get salespeople to use sales force automation (SFA) software? “Make it easier to use the…
I talk a lot about building relationships with customers on their terms. Many of my columns focus on…
PeopleSoft and J.D. Edwards Monday have amended their merger agreement to speed up the deal in the wake…
Amdocs , a provider of billing, customer relationship management and directory services, is reportedly negotiating a lucrative contract…
Siebel continues to be the leader in customer relationship management (CRM) software. But like the industry itself, its…
J.D. Edwards filed a $1.7 billion suit against Oracle and its two top executives in state courts in…
I had such a great time last week at ClickZ E-Mail Strategies. My session was about multi-channel marketing,…
Visnetic MailFlow: Mail-server-based CRM program with modest price point and limited scope Visnetic MailFlow from Deerfield.com is a…
German enterprise software giant SAP AG Wednesday unveiled the SAP Customer Services Network, a new initiative offering coordinated…
Besieged by a hostile $5.1 billion takeover bid by Oracle last week, PeopleSoft late Tuesday cancelled its plan…
With hosted software becoming more and more popular and companies like Salesforce.com and Onyx leading the charge in…
In a hostile takeover bid that could reverberate across the software industry, database giant Oracle offered to purchase…
Hosted applications provider Salesforce.com Tuesday took the wraps off of a new developer’s tool kit for making Internet-based…
When PeopleSoft moved to acquire rival J.D. Edwards Monday, it marked the latest in a series of mergers…
The first phase of Microsoft’s ‘Jupiter’ e-business Web services suite went to beta Monday bearing the new designation…
PeopleSoft Monday agreed to buy J.D. Edwards & Co. for $1.7 billion in stock, a move that shakes…
This is the third column in a series aimed at that frequently asked question: What should I measure…
This year’s award for the most obvious marketing campaign goes to PeopleSoft for its new Total Ownership Experience…