News

Trading Places, Part 2

This is the second installment of a three-part series on what CRM is quickly evolving to be: EAI…

ATG Sees Opportunity in Japan

Art Technology Group will release Japanese-language versions of its customer relationship management software as part of a push…

Performics e-Marketing Suite

By Bonny Georgia Whether you’re campaigning online or off, marketing efforts fall into two major categories – strategies…

Innovent Buys Reportability.com

In a merger of IT consultants and integrators, Innovent Solutions, of Los Angeles, has bought Reportability.com, of Boston,…

To CRM or Not CRM?

How enamored companies are with CRM apparently lies within the definition. Customer relationship management is a broad term,…

Trading Places, Part 1

Your reactions to my recent trilogy about the death of the CRM software fad were voluminous. The recurring…

Case Study: FaceTime/Wachovia

Enterprise IM company: FaceTime Communications Name of client company: Wachovia Securities Client’s problem: Giving customers what they want…

Case Study: IBM and Siebel Systems

Company: Everyone knows IBM. This multinational technology company has been leading industries for years. With almost 320,000 employees…

How Not To Be A Stupid Vendor

I haven’t talked about the technology aspect of personalization yet. Having had some high-profile clients, and having worked…

SAP Shakes Up U.S. Operations

Facing stagnant growth in U.S. corporate spending, German software giant SAP overhauled its U.S. operations and named Leo…

Coremetrics Looks to Add Survey Data

Online marketing analytics provider Coremetrics is aiming to beef up its data-collection products with consumer satisfaction and customer…

Reuters, Siebel Pair Off

News, financial data and tech company Reuters is teaming up with San Mateo, Calif.-based business software firm Siebel…

A New Marketing Model for IM

By Todd Tweedy For many marketers, the explosive growth of real-time communication isn’t raising questions about whether to…

Quadstone Cements Management

Quadstone‘s 9-month search for a permanent CEO has ended. The Boston maker of customer relationship management (CRM) software,…

Case Study: Microsoft/FaceTime

Enterprise IM company: Microsoft Corp. Name of partnering company: FaceTime Communications, which provides third-generation instant messaging and presence-based…

M.O.M’s Watching

LivePerson Inc. , a New York-based ASP that specializes in real-time communications and customer service, yesterday announced M.O.M.…

France Telecom Taps ATG’s CRM Portal

France Telecom Monday tapped Cambridge, Mass.-based ATG Inc.’s Enterprise Commerce and Portal Suite to support its personalized, e-business…

Citizens Banks on EMC

With new security threats emerging almost daily, Citizens Financial Group, of Providence, R.I., has expanded its relationship with…

EPIC FastForward

By Bonny L. Georgia It’s not enough to launch an e-store and wait for shoppers to empty your…

170 Systems Tallies $14M

170 Systems, a Cambridge, Mass., maker of business process management software, has raised $14 million in first-round financing…

Designing a “My” Area

So many sites have “my” areas, whether they are as robust as a “My Yahoo!” or as simple…