News

Don’t You Trust Me?

It seems fundamental: Any relationship with a consumer should be based on trust. How can a business hope…

E.piphany Scores Big Retailers

E.piphany, Inc. rang up a couple of major customers for its call center and customer relationship management solutions…

FYE to IM Customers

The experience of a mall-based music seller comes to instant messaging (IM) — Microsoft’s flavor of IM, that…

Kana Secures Additional Cash

Kana , a Menlo Park, Calif., maker of customer relationship management software with a major presence in Manchester,…

Asked and Answered

Getting customers involved through interactive elements is an effective method for cultivating relationships while also garnering critical feedback…

Gazelle Gets Green

Gazelle Systems, a Newton, Mass., provider of customer relationship management software for restaurants, has raised $3.25 million in…

Unisys Partners With J.D. Edwards

Enterprise software vendor J.D. Edwards and Unisys, a provider of e-business solutions, jointly announced yesterday the formation of…

The Only Way Is Up

Boston-based research firm Aberdeen Group has released a new report, “Worldwide CRM Spending Forecast and Analysis 2001-2005,” that…

CRM Crystal Ball

Professional services firm Braun Consulting, a company that provides its clients with the strategy and technology to deploy…

CRM Gets Lift from Financial Sector

Investment in customer relationship management technologies by retail financial institutions will drive healthy growth of these tools through…

See and Say CRM

Eyretel, a supplier of customer contact recording and analysis solutions, has applied its expertise to call centers with…

How Salespeople Can Improve Value

My last column solicited suggestions for a new data analytics acronym. I got enthusiastic responses. One was suggested…

Applix Seeks Customers in Asia

Customer relationship management (CRM) software maker Applix has released versions of its product in Japanese, Korean and Chinese…

Microsoft Recognizes Outtask

Business ASP Outtaskannounced today that it has received the Microsoft Great Plains Business Solutions 2001 ASP Momentum Award.…

Avoiding the Lime Green Mistake

by Andrea Maywhort, customer intelligence expert, Truis Corporation Have you heard the one about the vice president of…

CRM in One Step

Increasing emphasis on customer relationship management (CRM) issues necessitates that all e-commerce sites have effective methods for customer…

The Most Intimate Communication

As a marketer, you’re looking to build a warm, trusting relationship with your customers, right? You want them…

Four Guiding Principles

A new report from e-business solutions provider, Unisys Corporation, entitled “Getting Started with CRM” provides an overview of…

SAP Sizzles, Siebel Fizzles

Tom Siebel played coy at his company’s last financial analyst call, but the fix was already in. The…

Giving Up on E-CRM?

It wasn’t long ago that the Internet was going to change direct marketing as we know it. The…

Look Before You Jump

In the competitive environment of today’s business world, companies have to do something different to service their customer…

TELUS Standardizes on Cognos

Business intelligence solutions from Cognos® will aid Canadian wireless company TELUS Mobility with enterprise reporting, analysis, and CRM…

Getting CRM Right the First Time

By Adam Honig, president of Akibia Consulting Its your salesman’s worst nightmare: unwittingly walking into a sales call…