News

Customer Retention Without Tears

A new study examines ways in which e-tailers and online content providers can keep customers satisfied without incurring…

Finding Your Customers

On the Web there’s a bit of conventional wisdom that states the most important thing is that customers…

BEA Signs Integration Deals

BEA Systems Inc. signed product integration deals with business portal provider Epicentric Inc. and Fundtech Ltd., which sells…

Orbitz Cruises on Clickstream Analysis

Orbitz, the online travel agency founded by American, Continental, Delta, Northwest and United airlines, will utilize Informatica Corporation’s…

Marketing Trends: Data Marketing

by Daniel Muggeo To the consumer, technology represents another opportunity for aggressive marketers to invade their privacy. Those…

Avoiding CRM Pitfalls

Two research firms recently suggested ways in which to avoid CRM disasters. “Around 70 percent of CRM projects…

RBC Royal Bank Taps Unica

Unica Corp. of Lincoln, Mass., a provider of CRM and marketing automation software, announced that RBC Royal Bank…

Inside Edge

In the offline world, sophisticated marketing practitioners link their brands to their customers through a variety of direct…

Learning the Language

If the new digital lexicon often leaves you confused, we have the perfect solution. The eCRM Glossary will…

iForce Rules

An expanded relationship between Sun Microsystems, Inc. and Pegasystems Inc. — part of the iForceSM program — will…

BellSouth Selects Visual Networks

BellSouth Internet Services has selected Visual Networks’ (NASDAQ:VNWK) Visual IP InSight performance management solution to enhance the service…

ServiceWare Appoints New Chief

Web-based support solution provider ServiceWare Technologies, Inc. named Kent Heyman as CEO and president, replacing Mark Tapling, who…

IBM Hosts Firstwave’s CRM Package

Aiming to deliver Internet-native customer relationship management (CRM) software to small and medium businesses, CRM software provider Firstwave…

Xchange Secures Funding of $20.5M

Exchange Applications Inc. (NASDAQ: EXAP), a Boston maker of customer relationship management software now doing business as Xchange…

SAS and Blue Martini Collaborate

Customer relationship management (CRM) application providers SAS Institute and Blue Martini Software Inc. will join forces in a…

E.piphany Added to EDS Alliances

EDS has signed a three-year, worldwide master software licensing deal with E.piphany, Inc. allowing them to become a…

Escher Group Opens U.K. HQ

Escher Group, a Cambridge, Mass., provider of peer-to-peer messaging and data management software for post offices, has opened…

Guaranteed CRM

Interact Commerce Corporation’s SalesLogix QuickStart is offering a money-back guarantee to its small business customers if the customer…

Automatic Broadband Service Tester

Teradyne, Inc.‘s Broadband Test Division announced the availability of NetFlare, the company’s new Internet test system designed to…

Manning Gets Pivotal Role

Pivotal Corporation has appointed Bo Manning as president and CEO of the company, replacing co-founder, Norm Francis. Francis,…

Risky Business

Businesses have long realized that not all customers are created equal. But, thanks to digital processes technology, they…

Informatica Integrates Best Buy Data

Consumer electronics retailer Best Buy Co., Inc. will gain customer service enhancement via Informatica Corporation’s PowerCenter data integration…

Relizon Will Buy Epsilon

Relizon, a Dayton, Ohio, customer relationship management (CRM) specialist, will buy Epsilon, a Burlington, Mass., marking software firm,…

Corel Draws on Aspect

Aspect Communications Corporation’s Aspect® Contact Server will be the customer relationship management (CRM) application of choice for Corel…

AT&T Calls on WRQ

Telecommunications giant AT&T will utilize WRQ Inc.’s Verastream Host IntegratorTM in an effort to improve customer service satisfaction…