RBC Royal Bank Taps Unica
Unica Corp. of Lincoln, Mass., a provider of CRM and marketing automation software, announced that RBC Royal Bank will use its Affinium software to automate the development and roll-out of targeted marketing campaigns for its Visa credit card customers in Canada.
Affinium cross-channel marketing automation software can run targeted direct mail, as well as statement inserts and telemarketing campaigns. RBC Royal Bank said it met its requirement to support multiple platforms including IBM's DB2 and NCR's Teradata databases. The Affinium installation took about a month, and required no custom programming.
RBC Royal Bank is the personal and commercial banking division of RBC Financial Group, the brand name used by the Royal Bank of Canada and its subsidiaries.
Unica's customer roster includes Lands' End, Bank of Montreal, Fingerhut, Merck-Medco, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage.
Reprinted from boston.internet.com
