SiteLink Offers CRM Module, Google Maps Interface
SiteLink has recently announced a new Google Maps interface and CRM (customer relationship management) module for its software. As reported on SF Gate the new module enables operators to map competitors and tenants and create ads based on SiteLink Web Edition's postal code and marketing analysis.
“CRM tools help operators interact with tenants and connect to listing services, call centers and web sites. Web Edition's CRM Module grows rentals by tracking leads and conversions. Using Web Edition's marketing analysis, operators tailor emails, letters and ads to each demographic group.
“The Google Maps interface builds on Web Edition's CRM module. Plotting customers and competitors on Google Maps helps to spot trends in customer behavior and optimize ad campaigns. Web Edition segments customers by postal code to fine tune advertising and revenue management.”
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