Social CRM Tips: Understand Two-way Interactions

Mark J

Updated ยท Feb 25, 2011

Understanding that two-way interactions can have an impact on potential customers' readiness to buy and on their view of your business can translate into leads and potential sales. According to this report on CRM Buyer it also highlights how social CRM investments can pay off in concrete and measurable ways.

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    Mark J
    Mark J

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