Closing Big Data Loop Reveals Marketing ROI
The pace of change in business today is rapid, making an enterprise’s relationships with its customers ever more…
Research
5 Tips for Mashing up Big Data, Social Media
Can Big Data help enterprises make sense of their social media efforts in order to create more business…
Gartner: Welcome to Year of Big Data
Big Data may have been making big headlines — and sparked more than a few multimillion-dollar deals — in recent…
3 Big Data Lessons from 2012 Presidential Campaign
A recent post in MIT Technology Review about the use of Big Data in the 2012 election offers…
Digging for Data Scientists
Companies have no problem accumulating data. According to an IDC study sponsored by EMC Corporation, the amount of…
7 Apps for Social Media Monitoring on the Go
If you’re responsible for marketing a product or a brand, monitoring what people are saying on social media,…
Product Portfolio Management: Getting Products to Market Faster
By Jim Brown, president of Tech-Clarity Product executives face increasing pressure to launch fresh, innovative products within shrinking…
In the Contact Center: Speech Analytics Software Buying Guide
People once spent years lying on a couch pouring out their deepest secrets so a psychotherapist could analyze…
ERP ‘Dichotomy’: Cost Is up, but So Is Satisfaction
According to Panorama Consulting’s just released 2013 ERP Report, while most ERP installs still exceed allotted time, go…
SaaS, Big Data and More: Speech Analytics in the Contact Center
It was front page news in 2005 when it was revealed that the U.S. National Security Agency had…
Top 10 Mobile Business Intelligence Apps
Just as business is no longer confined by the walls of a company’s physical facilities, business intelligence (BI)…
Want Better Analytics? Put Sentiment Analysis in Context
As sentiment analysis continues to attract organizations’ strategic attention as an effective way to understand the customer, a…
Mobile BPM: 10 Vendors to Watch
Business process management (BPM) is fairly well-established in many enterprises. However, leveraging the explosion in mobile devices, platforms…
CRM Is Most Wanted Mobile Enterprise App: Survey
A new study from enterprise resource planning (ERP) specialist ISF and market research firm IDC indicates that businesses developing customer…
Microsoft Dynamics Gets More Pervasive BI in Latest Upgrade
Given the increasing globalization of business, companies need to incorporate changing policies, regulation and energy costs into their…
Early on the Mobile BPM Curve
Given that an increasingly large portion of work activity – and not just personal email correspondence, but activities…
10 Useful Mobile CRM Apps
Customer relationship management (CRM) was around long before mobility became the norm, but now it’s becoming a necessity…
Social CRM Brings Social Media Data Into Business Focus
Businesses rely significantly on social media to support sales, marketing and customer support goals. An organization’s social channels…
How to Deploy Enterprise Mobile Apps
We now live in an app-based world, as illustrated by the fact that over half the U.S. population…
Marketers to Boost Big Data Analytics Spending in 2013
Marketers are prepared to increase their spending on Big Data analytics this year, according to a study from…
Big Data Insights Elude Marketers: Survey
Business software providers like IBM, SAP and Oracle are pouring substantial resources, not to mention their fair share…
6 Cool Social CRM Tools
Thanks to C-level interest in improving customer experience, which one expert recently called out as a major CRM…
Top 5 CRM Trends for 2013
There are several major trends in CRM shaping up for 2013, including some new variations on old themes.…
Data Scientist Shortage? Try Team Building
Data scientists are as sought after as a real Rolex at a thrift store – and just about…
Social Media Monitoring and Listening Tools: a Primer
The rise of social media over the past few years has led to an explosion in applications and…
Big Data and Beyond: 10 BI Trends for 2013
Experts interviewed by Enterprise Apps Today believe Big Data will remain the biggest trend in business intelligence for…
Data Virtualization and Big Data: A ‘Virtual Case Study’
The following is a “virtual case study” in which Wayne Kernochan takes an existing use case and imagines…
Top Ten ERP Trends
There is a lot going on in ERP right now. But what are the dominant trends? Enterprise Apps…
Oracle Accelerates JD Edwards ERP
Oracle has owned the JD Edwards ERP suite for nearly a decade, having gained the software with its…
Salesforce’s Social Media Marketing Play
Salesforce.com has expanded its software-as-a-service (SaaS) offerings to include social media marketing, following a $1 billion splurge on…
Self-Service Business Intelligence: Not So Fast
For the last couple of years, IT shops abetted by vendors and consultants like Aberdeen Group and Forrester…
7 Tips for Integrating Social into Business Processes
Being social, at least from a business point of view, is now synonymous with collaboration. This is thanks…
Retailers Harness Big Data for a CRM Boost
Remember the movie “Minority Report” where Tom Cruise walks into the mall and billboards ping his iris, recognize…
CIOs, CMOs Can Bond over Big Data
Industry observers have long talked up the need for CIOs to cozy up to other members of the…
Human Capital Management Buying Guide: Kenexa, Workday and More
In part one of this buying guide for human capital management (HCM) software, we covered the cloud-based offerings…
Does Cloudera Have a Big Data Exit Strategy?
Big Data is big business — a truth that Cloudera CEO Mike Olson understands better than most. Olson…
Human Capital Management Buying Guide: Oracle, SAP, Salesforce
Human capital management (HCM) is front and center among enterprise applications following a series of acquisitions by software…
Sentiment Analysis: 3 Points to Remember
As enterprises fine-tune their ability to understand what customers and the market are really saying – in the…
CRM Investment on Upswing
Though companies try to cut costs wherever they can in times of economic uncertainty, they prefer to maintain…
SAS Says Speed Key to Marketing and Fraud Detection Analytics
While all but the most clueless companies know about the growing silos of unstructured data that are piling…
SAS Questions Big Data Approaches of SAP, Oracle
SAS chose its Premier Business Leadership event in Las Vegas, attended by more than 600 senior-level attendees from…
Review: OneDesk Has Centralized Collaboration, Social Media Monitoring
OneDesk touts itself as social software designed to connect employees, partners and customers. In essence, it is a…
SMB ERP Buying Guide for Oracle, Microsoft and SAP
Over the past year, we’ve published a series of ERP guides. One covered Oracle, Microsoft and SAP ERP…
Third-party ERP Support: When It Makes Sense
If you need service for your car, your washing machine or even your blender, you can take that…
Workforce Optimization Software Buying Guide
Last month we provided a buying guide for call center software suites. A major component of call center…
5 Habits of Effective Agile BI
It can get hard to discern what makes agile business intelligence effective, with vendors insisting that flexibility, do-it-yourself…
Can Yammer Help Microsoft Conquer the World — Again?
Since Microsoft’s initial press release on the acquisition of Yammer in June, Microsoft hasn’t said much about its…
Call Center Software Suite Buying Guide
There are an awful lot of vendors out there offering call center software suites. The challenge was narrowing…
Steep Big Data Learning Curve, Reveals CompTIA Survey
When it comes to Big Data, knowledge is low while expectations are high – a tricky combination. CompTIA,…
In-demand Apps Skills: It’s All Good
By a variety of measures, technology is the place to be in this modest economic recovery. In a…