Open Source CRM Opportunity May Be in the Cloud
Open source CRM software projects are growing in number, but analysts question whether they’ll meet with widespread acceptance…
Research
CRM Buyer’s Guide: Which Enterprise CRM Tool Is Right for You?
When it comes to customer relationship management (CRM) software and services, there are a lot of choices out…
Six Ways That Salesforce.com Uses Chatter
Chatter has been Salesforce.com’s (NYSE: CRM) most successful product launch ever, with 20,000 companies using the enterprise collaboration…
Ten Tips for Getting the Most Out of Your CRM System
Last month, we asked leading customer relationship management (CRM) software vendors NetSuite, Salesforce.com and SugarCRM for 10 of…
Google Apps Review: Applane Enterprise CRM
Google Apps Marketplace offers a number of applications that are designed for Google Application users. The big deal…
Top 10 Features of Microsoft Dynamics CRM 2011
The beta version of Microsoft Dynamics CRM 2011 released earlier this month has created quite a stir among…
The Top Six Trends in Enterprise Customer Relationship Management (CRM)
Back in the old days, customer relationship management (CRM) was a simple affair: It consisted of a receptacle…
Business Intelligence Vendors Wrestle with Mergers, the Cloud and Open Source
The business intelligence (BI) market has been expanding at a rapid clip — 20 percent a year for…
Open Source R Language Could Revolutionize Business Intelligence
The R programming language could be coming to a workplace near you — if it hasn’t arrived already.…
Vendors Reveal 10 of Their Top CRM Tips
Enterprise Apps Today asked Salesforce.com (NYSE: CRM), NetSuite (NYSE: N) and SugarCRM for their tips on what to…
Will FTC Online Tracking Restrictions Hurt CRM?
The Federal Trade Commission (FTC) wants Internet users to be able to opt out of behavioral tracking across…
Business Intelligence Software: What Are Your Options?
The business intelligence software market has been growing even in a down economy, as enterprises hope that smarter…
Open Source Business Intelligence Software Ranked by Analysts
A Forrester Research report on open source business intelligence software released yesterday gave high marks to Actuate’s (NASDAQ:…
Mobile BI Review: MicroStrategy Puts Business Intelligence on Your iPhone
Growing demand for mobile access to business intelligence (BI) has not been lost on vendors. For the most…
Microsoft-Salesforce Deal About Protecting IP, Not Quashing CRM Rival: Experts
Microsoft and Salesforce.com (NYSE: CRM) settled their competing patent infringement lawsuits out of court on Wednesday, and while…
CRM and Business Intelligence Get Smarter with Analytics
Business analytics used to be a very geeky endeavor practiced by hard-core IT people skilled in the arcane…
Top 10 Tips for Using Social Media to Improve CRM
These days, if you really want to know what your customers are thinking (and where they are shopping),…
Why Small Companies Need Business Intelligence
There’s a revolution going on in business intelligence (BI), as corporations invest in solutions to get the most…
Ten Tips to Get Customers to Engage With Email Marketing
According to Dean Levitt, the head of customer relations and marketing at Mad Mimi, a Brooklyn, New York-based…
Top 10 Reasons to Consider Open Source CRM
While open source CRM solutions have been around for many years, some businesses are hesitant to try them…
How to Buy Email Marketing Services
Email marketing can appear deceptively easy: It’s cheap, relatively simple to implement and for a small email blast,…
Enhance Customer Marketing With the Right Media
A lot of marketers are grappling with the challenge of media/channel attribution in a social network setting and…
NetSuite Provides Customer Everything Management
In the world of ecommerce, to attract and retain customers (i.e., be successful) you have to provide shoppers…
Tips for Planning Your Email Newsletter Strategy
Done properly, email newsletters can transform subscribers into enthusiasts — people who look forward to opening and saving…
Microsoft Dynamics CRM Sofware Fans Overlook Outlook Woes
Microsoft markets Microsoft Dynamics as an easy-to-use, flexible customer relationship management (CRM) solution “engineered to fit your business,”…
Salesforce Works Its CRM Mojo on Internet Marketing Company
Mojo Interactive, an Internet marketing company that developed the online patient referral service LocateADoc.com, is a confident, tech-savvy…
Web-based CRM Helps Software Firm Beef Up Call Center
Many businesses like to say they are driven by their customers. At the same time, though, many of…
Tools for E-Commerce Success
As small e-commerce shops mature and establish themselves as viable ongoing businesses, many are experiencing the growing pains…
ACT Gets a New Outlook
Act, the pioneering contact and customer management application from Sage Software Inc., has come a long way in…
Xactly CEO Chris Cabrera on Salesforce Compensation
Converts — ex-smokers and former on-premise software vendors — are the most zealous of proselytizers, which is one…
Merchant Secrets for Sales Conversion – Part 2
As detailed in Part 1 of this series, merchants are now focused more than ever on their site’s…
Merchant Secrets for Driving Online Sales Conversion – Part 1
The concept of “conversion” is one that online merchants live and die by. An online store’s conversion rate,…
CRM Best Practices for Small Businesses
To Zach Nelson, the president and chief executive officer of NetSuite, CRM — and business in general —…
Beauty E-Tailer Uses Blogs, Samples to Stand Out
When Jeff Binder chose his e-commerce platform, his chief concern was finding an integrated application with all the…
Review: Crafty Syntax Live Help
Immediate customer interaction is often the key to increased customer satisfaction and sales for both bricks and mortar…
Lillian Vernon Redesign Tailors to User Preferences
It’s a challenge that confronts most online merchants sooner or later: the dreaded site redesign. This massive undertaking…
Your Sales Team Needs Some Good KARM
Cheltenham, UK-based TPP Limited was founded by salespeople for salespeople. It’s meant to put what salespeople want into…
Search Engine Marketing Explained
Buying keyword search terms on popular search engines like Google and Yahoo has become an important part —…
Web Analytics – Who’s Mining the Store?
At this point in the evolution of e-commerce, virtually all online businesses have some form of Web analytics…
Making an E-Commerce Checklist
Is it me, or has this year flown by? It’s time to finish up the year’s major projects…
No Profitable Customer Left Behind
Watching the Republican National Convention, I realized online marketers could learn a lot from politicians. Like voters, customers…
CRM Without a Direct Sales Channel
CRM is a no-brainer. Obviously, companies must react to customers’ needs and show them the “right” products to…
Mass Customization With a Personalized Experience
Although the Internet provides the ability to scale your customer base without scaling your online sales force as…
Interactive Voice Response Keeps Customers Satisfied
Answering the phone, a critical function in any business, shouldn’t be a big deal. But for many small…
What Are Your Best Customers Doing on Your Web Site?
Do you know who your best customers are? Do you know how much they buy, and when they…
Experts Speak Out on Improving Sales Conversions
In Part One, we focused on a slew of basic tips to help you convert browsers into buyers…
Nimish Mehta, Group Vice President, Siebel
CRM software maker Siebel has aspirations of becoming an integration specialist, or in its vernacular, a universal application…