Mass Customization With a Personalized Experience
Although the Internet provides the ability to scale your customer base without scaling your online sales force as…
Retail
What Are Your Best Customers Doing on Your Web Site?
Do you know who your best customers are? Do you know how much they buy, and when they…
Experts Speak Out on Improving Sales Conversions
In Part One, we focused on a slew of basic tips to help you convert browsers into buyers…
Online Catalogs and Orders, Made Easy
Small businesses are finding that they can make as many sales through the Web as in brick-and-mortar stores,…
NetSuite Adds New E-Commerce Features
NetSuite, a Web-based application provider, recently announced two new modules designed to further enhance its e-commerce capabilities and…
Discount Online Retailer to ‘Bill Me Later’
Multi-channel consumer electronics retailer TigerDirect added a new way for customers to pay with the addition of the…
Home-Grown Firm Climbs Corporate Ladder
Yes, GiftTree sells gifts online, but no, its goal is not to be an Internet gift shop. Instead,…
Is Your Site Ready for the Holidays?
The holiday shopping season is already upon us. Is your site ready? Jupiter Research (a unit of this…
Puttin’ on the Hits
Like many serious eBay sellers, I have fooled around with the free tools offered by some of eBay’s…
Mass Product Customization, Continued
So many of you e-mailed following my last column, here’s a follow-up. I’d specifically addressed mass customization of…
Fine Tune Your In-Store Pick-Up Strategy
Both large and small click-and-mortar businesses (businesses with both an online and offline presence) gradually have been making…
Personalization, Meet Mass Customization
I just keynoted the World Congress on Mass Customization and Personalization in Munich. It was wonderful to meet…
Case Study: Guild.com
At first glance, Guild.com.com is a pretty standard e-commerce business. The Madison, Wisconsin-based site is a fine arts…
Fort Knox National Unveils E-Payment ASP
Payment service provider Fort Knox National Company (FKNC) today unveiled a pre-release of its TruePay suite of e-payment…
Avoid Becoming Collateral Damage
Cyberspace is a crowded place, and for many small e-tailers, getting their message heard is no easy task.…
Amazon Sued for Patent Infringement over Personalization
Pinpoint Inc. reportedly sued Amazon and six other major national retailers for allegedly violating its patents on software…
Case Study: Drugstore.com
At first glance, it appears that Drugstore.com faces a couple of major challenges in its efforts to attract…
ATG Buys Out Leases
Art Technology Group will pay $9.7 million cash to buy out leases for suprlus office space in Cambridge,…
WebSideStory Launches New Version of HitBox Commerce
Looking to help online retailers better identify, track and target customers, WebSideStory Inc., a San Diego-based ASP that…
It’s My Birthday. Buy Me a Present.
Time for my annual birthday column. Last year at this time, I wrote a column about how peoples’…
A Brand by Any Other Name
Today we’ll talk about brand, brand migration, and how to structure a multi-channel marketing campaign that eases users…
Create a New Channel: Does Wireless Deserve Another 15 Minutes?
In 2000, any business proposal with “wireless” or “mobile” in it got venture capital funding. By late 2001,…
WebTrends Log Analyzer: Every Click Matters
A recent study from Verizon Superpages.com found that 96 percent of small businesses plan to maintain or increase…
First Look: LaGarde’s StoreFront 6.0 e-Business Software
Wayne N. Kawamoto Managing Editor, www.smallbusinesscomputing.com LaGarde, a provider of e-Business solutions for small- and medium-sized businesses (SMBs),…
FTC Concludes Annual Holiday Web Surf
The Federal Trade Commission (FTC) has concluded its holiday surf of Internet sites with advisory and warning letters…
Personalization Myopia: Lessons From a Cruise Ship
Sometimes my train of thought leads me to unexpected places. One of the conferences I am speaking at…
Your Website as a Narrative, Part 4: Conclusion
In the second installment of my series “Your Web Site as a Narrative Device,” I asked you to…
Case Study: Buy.com
Company In an approach that Buy.com chief operating officer Brent Rusick describes as “more efficient than any other…
Your Website as a Narrative Device, Part 3: Micronarratives
As I mentioned in the first column in this series, a micronarrative is a self-contained story. It contrasts…
Your Web Site As a Narrative Device, Part 2: Call to Action
Welcome to part two of “Your Web Site As a Narrative Device.” The basic theory behind this series…
Needs-Based Browsing
Needs-based search was the subject of my last column. The natural evolution of a discussion about needs-based design…
You Say Tomato, I Say T-Shirt
The Internet hosts two basic types of users: browsers and searchers. Personalization projects tend to focus on browsers,…
Dot-Com Sales Lower This Year
Spending on Internet-related properties jumped by 63 percent from the first quarter to the second quarter, led by…
E-Shopping Around the World
Three years worth of data, 37 countries, 42,000 interviews, and the results can be summarized rather quickly: While…
BroadVision Fights Back
Hit hard by the slowdown in IT spending, business and e-commerce software company BroadVision Inc. is fighting back…
A Comedy of Errors
Chaos should not be a regular part of the e-commerce process. Indeed, merchants should try to streamline and…
BroadVision Narrowing Its Focus
A sharp drop off in IT spending has hurt software and portal application developer BroadVision Inc. , forcing…
Welcome Back, Mr. Lesbian!: Pitfalls of Perceived Personalization
Welcome Back, Mr. Lesbian! In 1999, I created the personalization practice at barnesandnoble.com. About two weeks into the…
Suntec City, CityCab Pave the Way For M-Commerce
More companies are looking to leverage mobile technology to enhance the lifestyles of Singaporeans. In January 2002, Jurong…
ATG Drops Andersen
The Enron fallout continues to cost Arthur Andersen customers. The most recent defection is Art Technology Group .…
BroadVision Lowers Guidance
E-commerce application provider BroadVision Inc. was trying hard to smile through some tears Tuesday, announcing an OEM deal…
Freedom from Too Many Choices
There’s no better marketplace than the Internet. If you need authentic Polish cucumbers in brine, a fender for…
Terra Lycos Picks Portal Software
Terra Lycos has chosen Portal Software to handle billing for a slew of new paid content and services…
RFM, Part 2
In Part 1, I described how to build a recency, frequency, and monetary (RFM) model in a traditional…
RFM, Part 1
RFM. What does this stand for? My mother might mistake these letters for the name of one of…
Circuit City Buys Assets of 800.com
Online electronics retailer 800.com, which closed its operations on Thursday, has agreed to sell “certain key assets” to…
Online Auto Shoppers Tough to Target
A close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion…
Fireclick Keeps Online Consumers Coming Back For More
Cisco Systems-backed management solutions provider Fireclick has pretty much distilled the three critical factors that keep online shoppers…
Implementing Multichannel Strategies
A recent study by the Boston Consulting Group (BCG) advised that e-tailers with both online and offline interests…
ATG Lands Best Buy
Under a new contract, Art Technology Group software will be used to run Best Buy‘s electronics Web site.…