13 Best SEO Dashboard Software For Reporting [Free & Paid]
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SEO dashboards are a time-saving solution for reporting and keeping clients/colleagues updated on SEO KPIs. They automate data collection, freeing up a significant amount of time spent on preparing SEO reports for clients.
As a content marketer, I've tested numerous SEO dashboard software. In this article, I'll introduce you to the top 13 SEO dashboard tools catering to various purposes and budgets.
Here are the 13 best SEO dashboard software tools
- DashThis
- Whatagraph
- SE Ranking
- Databox
- Serpstat
- Dragon Metrics
- Google Data Studio
- Klipfolio
- Seobility
- SeoPoz
- Majestic SEO
- AccuRanker
- Nightwatch
1. DashThis
Best suited for: marketers and agencies to create and automate SEO dashboards quickly
Free trial: yes, 15 days. Sign up here.
Starting price: from $45/month
Key features
DashThis is a user-friendly tool designed for creating and sharing marketing dashboards effortlessly. Developed for SEO reporting, it also offers the option to incorporate marketing KPIs from various other channels, providing a comprehensive overview of your marketing efforts.
Comparatively, it resembles Google Data Studio but comes with additional power, featuring built-in integrations with popular SEO tools like Ahrefs, Semrush, and Moz, as well as Google Analytics and Search Console.
Plus, DashThis distinguishes itself by offering exceptional support, which sets it apart from free alternatives.
It has a drag-and-drop interface that doesn't require any experience to use, and they even have SEO report templates so you can get started in a few clicks.
DashThis is an excellent tool for teams and agencies, offering unlimited users per account and the ability to create multiple client-specific dashboards. It also allows you to customize the appearance with white-label features such as logos and color schemes.
Shareable dashboards allow colleagues or clients to access KPIs using a link without needing to log in.
Additionally, you can use your own subdomain, like reports.yourcompany.com, for white labeling purposes.
Pricing
DashThis offers 4 plans: Individual, Professional, Business, and Standard. The Individual plan costs $38/month (billed annually) or $45/month (billed monthly), involving 3 dashboards and unlimited users. Check out the full pricing here.
2. Whatagraph
Best suited for: established agencies and in-house marketers who frequently report on SEO results through reports and dashboards
Free trial: yes, 7 days. Sign up here.
Starting price: from $223/month (billed annually)
Key features
Whatagraph is a versatile marketing reporting tool with 40+ data sources, ideal for creating SEO reports and dashboards for clients or in-house managers.
It seamlessly integrates with top SEO tools like Google Analytics, Google Search Console, Ahrefs, and SEMRush. Simply connect your data sources to your Whatagraph account to get started.
If you desire complete control over the content your clients should see, you have the option to create a dashboard from the ground up.
On the other hand, you can opt for pre-designed SEO dashboard templates that conveniently present all the essential metrics and information in a unified location.
Moreover, you can generate cross-channel reports and integrate SEO with various platforms, such as social media, PPC, or other channels. Simply add or remove widgets as needed, allowing for extensive customization.
Pricing
Currently, there are 3 plans: Professional, Premium, and Custom. The Professional plan starts from $223/month (annually billed) and includes 45+ integrations. See the full Whatagraph pricing here.
3. SE Ranking
Best suited for: SEOs looking for an affordable all-in-one SEO platform with great white label reporting
Free trial: yes. Sign up here
Starting price: from $49/month
Key features
SE Ranking is an all-in-one SEO platform that covers a range of SEO tasks. You can think of it as a lower-cost Ahrefs alternative.
It has tools for:
- SERP tracking / keyword rankings
- Backlink monitoring & analytics
- Competitor research
- Keyword research & content planning
- Technical SEO auditing
- And of course, reporting
SE Ranking stands out in terms of its reporting capabilities, making it a worthy inclusion in this list.
The tool boasts an exceptional white-label report builder that rivals top-tier platforms like Semrush, despite being priced much more affordably.
Furthermore, SE Ranking allows users to connect seamlessly with Google Analytics and Search Console, enabling a comprehensive overview of rankings, traffic, conversions, and other essential SEO data. This consolidated platform also provides insights into site audit issues and backlinks, making it a convenient all-in-one solution for SEO analysis.
Pricing
3 plans are available on SE Ranking: Essential, Pro, and Business. The ‘Essential' plan costs $49/month (paid monthly) or $39.20/month (paid annually) for 1 user. View full pricing here.
4. Databox
Best suited for: similar to DashThis above, but with a free version available
Free trial: yes. Sign up here.
Starting price: from $59/month
Key features
Databox is a reporting tool that enables users to create personalized dashboards by gathering data from various sources.
It consolidates KPIs into a dashboard that can be shared, much like DashThis. Notably, Databox offers a free version with the capacity for up to 3 data connections, making it a viable option for those seeking a cost-free solution.
Databox seamlessly integrates with Google Analytics and Search Console, providing users with comprehensive insights into keyword rankings, clicks based on search queries, landing page performance, page and query positions, as well as conversion data.
With its ‘SEO Overview’ dashboard, you can detect the errors that negatively impact your website’s search engine performance, such as broken links and blocked webpages, and make necessary improvements.
White labeling is available with Databox, but it comes at a higher cost vs. DashThis. See also: Databox alternatives.
Pricing
Databox has 5 subscriptions: Free, Starter, Professional, Growth, and Premium. The ‘Free-forever’ tier is limited to only 3 data source connections. View the full Databox pricing here.
5. Serpstat
Best suited for: digital marketers and small businesses who need to track high volumes of keywords and perform SERP tracking at scale
Free trial: yes, 7 days. Sign up here.
Starting price: from $59/month
Key features
Serpstat is a comprehensive SEO tool designed to facilitate SEO campaigns by conducting thorough keyword research and website analysis.
One of its valuable features is the organic keywords report, which presents a list of all the keywords that a website currently ranks for.
The competitor analysis report offered by Serpstat aids in discovering relevant competitor businesses. It further provides insights into their top-performing pages, the keywords they employ for promotional purposes, and an estimate of their site's budget and organic traffic.
Furthermore, its page audit report identifies the errors on the analyzed pages and gives recommendations for correcting them. You can also analyze your competitor pages and compare their optimization level to a similar page on your website.
Pricing
Serpstat has 5 plans: Individual, Team, Agency, and Custom. The Individual plan costs $59/month (billed monthly) or $50/month (billed annually). See the full pricing here.
6. Dragon Metrics
Best suited for: marketers and medium to large agencies who need an all-in-one SEO solution with a dashboard, reporting, and rank tracking capabilities
Free trial: yes, 30 days. Sign up here.
Starting price: from $99/month
Key features
Dragon Metrics is an SEO platform that offers various tools, such as reporting, dashboarding, on-page optimization, rank tracking, competitive analysis, and keyword research.
One of its features is the Google SEO search report, which provides detailed information about the keywords that a website ranks for on Google. You can compare the performance of up to 6 websites and discover keywords that your competitors rank for but your own website doesn't.
Furthermore, you can connect Dragon Metrics with Google Search Console to explore the full potential of your organic search results using powerful filtering options.
Thanks to its flexible templating system, it’s quick to build customized reports for multiple clients at once and have them delivered automatically on a recurring basis.
Pricing
5 plans are currently available on Dragon Metrics: Starter, Basic, Standard, Enterprise, and Custom. The ‘Starter’ plan costs $99/month (billed monthly) or $82/month (billed yearly) for 3 users. See full pricing here.
7. Google Data Studio
Best suited for: marketers who need a free SEO reporting and dashboard tool
Starting price: free
Key features
Google Data Studio is a reporting tool to integrate real-time data to build interactive dashboards with calculated fields.
It works seamlessly with various Google-owned platforms, such as Google Analytics and Search Console, allowing you to gain valuable insights into your website's keyword rankings.
The platform offers a variety of pre-designed SEO report templates, enabling you to get started quickly. You can also control access to your dashboards by granting editing or viewing rights to team members or external individuals with just a few simple clicks.
Moreover, it's effortless to embed your SEO dashboard into newsletters, emails, websites, and articles for easy sharing and presentation.
Pricing
Google Data Studio is available for free.
8. Klipfolio
Best suited for: creating multi-channel KPI dashboards
Free trial: offers freemium version. Sign up here.
Starting price: free. Paid plans from $99/month
Key features
Klipfolio is a tool that helps you create reports and dashboards with ready-to-use visualizations. It provides real-time dashboards, solutions for agencies, and connections to different databases for data sources.
By integrating with marketing tools like Google Analytics and Search Console, Klipfolio gives you precise information about your website visitors, where they come from, and how they interact with your landing pages.
Moreover, Klipfolio lets you make custom metrics using calculated fields, so you can gain specific insights that match the needs of your SEO project.
Pricing
Klipfolio has 4 plans: Free, Go, Pro, and Business. The paid plans start from $90/month (billed annually) or $125/month (billed monthly) for 4 dashboards. Check out the full pricing here.
9. Seobility
Best suited for: SEO specialists and agencies who need to watch keyword rankings closely and perform extensive backlink analysis
Free trial: yes, 14 days. Sign up here.
Starting price: from $179/month
Key features
Seobility is a tool used for SEO purposes. It helps you with various tasks such as generating reports, tracking your website's ranking, researching keywords, and analyzing backlinks.
One of the useful features is the SEO audit dashboard, which displays technical errors and on-page SEO problems that might be preventing your content from ranking well on search engines. These issues could include missing titles or meta descriptions and images without alt attributes.
Another helpful feature is the ranking check report, which gives you information about where your website stands in search engine rankings for specific keywords.
It also provides a comprehensive overview of the top 100 search results on Google for those keywords, along with a glimpse of each result's appearance on the search page.
Pricing
3 plans are available on Seobility: Basic, Premium, and Agency. With the ‘Basic’ or free plan, you can crawl 1000 pages. See full pricing here.
10. SeoPoz
Best suited for: marketers and freelancers needing quick insights into the website performance and keyword ranking
Free trial: yes. Sign up here.
Starting price: from $9/month
Key features
SeoPoz is an SEO reporting, dashboard, and rank-tracking solution to find out how well your SEO strategy is performing.
By using the SeoPoz dashboard, you can access a thorough overview of your website's performance. It covers important aspects like website traffic, ranking keywords, backlinks, and authority.
Also, you can see analytics data from various angles, such as keyword rankings in major search engines or historical data on organic site visits.
Its SEO ranking report involves important SEO metrics you need to track, including click-through rate (CTR), engagement metrics, and conversions.
Plus, SeoPoz offers the convenience of automatically sending out weekly emails. This way, you can easily monitor sudden changes in your rankings and receive notifications if certain content or keywords need extra attention.
Pricing
SeoPoz offers a freemium plan with 3 project limits. It also offers 2 paid plans: Standard and Premium. The Standard plan costs only $9/month and offers white-label features and unlimited keyword traffic reports. See full pricing here.
11. Majestic SEO
Best suited for: SEO specialists and media analysts who need an instant summary of any website’s backlink profile
Free trial: offers a freemium plan. Sign up here.
Starting price: from $49.99/month
Key features
Majestic SEO is a backlink SEO software that allows you to uncover opportunities for backlink collaboration with other websites. Its ‘Site Explorer Summary’ report is where you can see an in-depth overview of any website’s link profile.
Apart from this, Majestic offers other useful features like extracting data from reports, monitoring specific targets over time, and integrating with Google Search Console. These options are essential for making the most out of your SEO efforts.
In addition, the ‘Comparisons and Discovery' report in Majestic allows you to compare websites, which is valuable for setting benchmarks and finding backlink opportunities.
Pricing
Majestic SEO offers 3 plans: Lite, Pro, and API. The paid plan starts from $49.99/month (billed monthly) or $41.67/month (billed yearly). See full pricing here.
12. AccuRanker
Best suited for: SEO professionals and agencies who need a solid SERP tracking and analytics software
Free trial: yes, 14 days. Sign up here.
Starting price: from €116/month for 1000 keywords
Key features
AccuRanker is a comprehensive SERP tracking and competitor analysis solution.
AccuRanker provides a feature that displays the history of how your website appears in Google's SERP over time. To improve your website's visibility in organic searches, you can focus on different elements of SERP.
It offers classic integrations, making it easy to connect and share data among other platforms, including Google Data Studio, Google Analytics, and Google Search Console.
Moreover, AccuRanker allows you to specify a particular location, enabling you to see the rankings of your keywords within a street, city, or county. This feature stands out as one of the most remarkable aspects of AccuRanker.
Pricing
AccuRanker has transparent pricing: for $116/month, you get to track 1000 keywords. The more keywords you wish to track, the more you’ll pay. See its full pricing here.
13. Nightwatch
Best suited for: SEO agencies and teams needing a robust rank-tracking solution
Free trial: yes, 14 days. Sign up here.
Starting price: from $39/month for 250 keywords
Key features
Nightwatch is an SEO reporting and search rank tracking solution to build visually pleasing reports with aggregated data. Nightwatch enables you to include your segments, configured graphs and overviews of your rankings, backlinks or site audit information.
The automated reporting feature ensures that your entire team can access important information for making marketing decisions, even if they are not marketing experts.
You can pull in data from Google Analytics, Search Console, and Nightwatch, make necessary adjustments, improve your online visibility, and ultimately boost sales.
Finally, Nightwatch provides precise tracking of your website's rankings across various search engines. This means you can keep a close eye on your rankings every day on all the significant search engines, including DuckDuckGo and Bing.
Pricing
Nightwatch pricing starts from $39/month for 250 keywords and 5000 site audit pages. See its full pricing here.
