Google Ads Statistics 2024 By CPC in Selected Countries, Consumer Behavior/Attitude, Mobile Advertising And Conversion Rate
Page Contents
- Introduction
- Editor’s Choice
- Google Ads Features
- General Google Ads Statistics
- Google Ads Statistics by CPC in Selected Countries
- Google Ads Statistics by Consumer Behavior/Attitude
- Google Ads Statistics by Mobile Advertising
- Google Ads Statistics by Conversion Rate
- Google Ads Statistics by Reason to Click on Paid Ads
- Google Ads Statistics by Advertising Revenue of Biggest Digital Ad Sellers
- Companies with the Largest Share of Digital Advertising Revenues in 2023
- Google Ads Statistics by Cost
- The Most Useful Channels Driving the Business in 2023
- Google Ads Statistics by Reasons to Use Google Ads
- Google Ads Statistics by Factors Prioritized When Setting a Bid
- Google Ads Statistics by Highest Google Ads Spending by SaaS Companies in 2022
- Conclusion
Introduction
Google Ads Statistics: As the Internet of Things is growing day by day so are users on the internet. Every day, billions of people come online and perform various activities. Shopping is one of the leading activities observed every day on the internet. Based on that, brands want to increase their awareness thus they advertise their products and services to targeted customers. Google Ads aids in reaching many customers from across the world from any remote location.
The visibility of online ads has reached more than 90% of users online. Google is a default platform for almost everything you do on the internet. Let’s understand what insights are saying about Google Ads Statistics.
Editor’s Choice
- In 2022, Google suspended more than 6.7 million advertiser accounts and restricted 4.3 billion ads.
- Compared to 35% of organic results, 65% of clicks of Google Ads results are generated for buying keywords.
- The majority of the consumers reported clicking on Google Ads because it answers their question representing 33%, while 26% said the Ads showcase their familiar brand.
- The majority of the businesses paying agencies to manage their PPC advertising, pay $11,001 to $15,000 resulting in 76%.
- Half of the consumers are unaware of the difference between paid advertising and organic listing.
- The average CPC for the search network is highest for the Legal industry showcasing $6.75 with an Average CPC from the display network at $0.72.
- Google paid ads assisted 33% of businesses in improving their brand awareness.
- More than half of small businesses use display ads contributing 55% while less than half use paid search Google As resulting in 45%.
- In 2024, 94% of small-scale business owners are planning to increase their spending on advertising.
- 80% of internet users are more likely to click on Ads that have business locations mentioned.
Google Ads Features
- Multiple Ad types (Product shopping ads, display and builder ads, dynamic search ads, basic ads, Call-only ads, video ads, shared creatives, Ad gallery ads, Ads using parameters, App promotion Ads, App Engagement Ads, App install ads, Product Groups in shopping campaigns, hotel campaigns, Responsive ads, Extended dynamic search ads, Hotel callouts, and Gmail ads,)
- Ad Scheduling
- Campaign Experiments
- Bid Settings (automatic CPC bidding, Enhanced CPC, Portfolio bid strategies, Basic bidding options, Target ROAS, maximize clicks)
- Ad targeting (Audiences, topic targeting, demographic targeting, publisher-defined placements, device targeting, display targeting optimization, exclusions from the site and category exclusion tool, mobile interest categories, and mobile app placements.)
- Other (Price assets, labels, location assets, promotion assets, upgraded URLs, and site links)
General Google Ads Statistics
- In 2023, 3 out of 5 businesses preferred PPC advertising worldwide.
- On average, Google Shopping Ads has a CTR (average click-through rate) of 0.86%
- Using Google Ads, 4.4% is the average online conversion rate for a business.
- As of 2023, 80% of businesses around the world were using Google Ads, out of which 65% are small and medium businesses use it to run PPC campaigns.
- On average, an individual makes $2 for every $1 invested in Google Ads.
- In 2022, Google suspended more than 6.7 million advertiser accounts and restricted 4.3 billion ads.
- Google Ads Statistics show that, on average $1000 to $10,000 is the average cost for Google Ads campaigns paid by businesses.
- Around the world, Google Ads has reached 90% of audiences.
- 96% of brands around the world use Google Ads.
- More than half of small businesses use display ads contributing 55% while less than half use paid search Google As resulting in 45%.
- In Q1 of 2023, Google Ads generated $172.64 billion of revenue.
- Compared to 35% of organic results, 65% of clicks of Google Ads results are generated for buying keywords.
- Google paid ads assisted 33% of businesses in improving their brand awareness.
- 36% of marketers said, doing PPC management for their businesses costs them $501 to $3000 on average per month.
- 79% of companies believe that Pay Per Click is important for their business growth.
- In 2024, 94% of small-scale business owners are planning to increase their spending on advertising.
- The conversion rate for the top position Google Ad is 7.94%.
- 44% of marketers state that, due to high costs it is difficult to drive traffic through Google Ads.
- By 2025, it is expected that Google will make up to 24.6% of the advertising revenue market, while others projected as follows Meta (18.4%), Amazon (15.2%), Microsoft (4.1%), and TikTok (2.9%).
- Google Ads Statistics state that displaying personalized ads is 30% more likely to boost sales.
- The rate of purchase after seeing the Google Ad is 50%.
- 60% of consumers click on mobile ads only once a week.
- Mobile ads are 5 times more likely to be effective than mobile ads.
- 95.88% of Google Ads-related searches include 4 or more words.
- 4 out of 5 advertisers prefer to customize ads according to area, zip code, and city.
- In 2024, advertisers are expected to spend more than $190.5 billion on search advertising worldwide.
- Google Ads Statistics show that 98% of users are more likely to choose the business that appeared on 1st results page.
- The Google Ads reaches 2 million+ applications and websites.
Google Ads Statistics by CPC in Selected Countries
(Reference: statista.com)
As of May 2023, the highest average cost per click (CPC) for Google Ads search advertising was recorded for the United States of America showcasing $6.56, followed by Brazil ($4.22) and the United Kingdom ($2.63). On average, the CPC cost can be seen to decrease per developing country.
Google Ads Statistics by Consumer Behavior/Attitude
- 41% of users on the internet believe that 41% of Google Ads can be trusted.
- Half of the consumers are unaware of the difference between paid advertising and organic listing.
- One of the deciding factors for purchase decisions is Google Ads for 90% of consumers.
- Furthermore, 58% of millennials will complete a purchase after seeing the ad.
- 80% of internet users are more likely to click on Ads that have business locations mentioned.
- According to Google Ads Statistics, 43% of consumers buy the product after seeing the Ad.
- Text Ads are more likely to attract half of the consumers on the internet.
- In 2023, the revenue of Google Ads was expected to increase by 9.3%.
- 77% of marketers were likely to improve their spending on Google Ads in 2023.
- Around 22% of consumers from the Baby Boomers Club purchased the product or service after looking at the online Ad.
- 63% of consumers on the internet have clicked on Google Ads at least once in their lifetime.
- According to Think with Google, 66% of consumers prefer online shopping as compared to offline shopping.
Google Ads Statistics by Mobile Advertising
- 33% of mobile ad spending is contributed to Google Ads.
- 84% of businesses prefer responsive Google Ads.
- Google Ads shown on mobile devices are 5 times more likely to be effective than those shown on other kinds of devices.
- According to Google Ads Statistics, 90% of clicks on Paid ads are generated through mobile devices.
Google Ads Statistics by Conversion Rate
| Industry | Average Conversion Change |
|---|---|
| Dating & Personals | 9.64% |
| Legal | 6.98% |
| Consumer Services | 6.64% |
| Auto | 6.03% |
| Employment Services | 5.13% |
| Finance & Insurance | 5.10% |
| Travel & Hospitality | 3.55% |
| Education | 3.39% |
| Industrial Services | 3.37% |
| Health & Medical | 3.36% |
| B2B | 3.04% |
| Technology | 2.92% |
| E-Commerce | 2.81% |
| Home Goods | 2.70% |
| Real Estate | 2.47% |
| Advocacy | 1.96% |
(Source: demandsage.com)
Google Ads Statistics 2023 states that the highest average conversion rate for the dating and personal industry is 9.64%. Legal, Consumer services And auto industry represents 6.98%, 6.64%, and 6.03% respective rate. On the other hand, Home Goods, Real estate, and advocacy industries have comparatively lower conversion rates.
Google Ads Statistics by Reason to Click on Paid Ads
(Reference: demandsage.com)
The majority of the consumers reported clicking on Google Ads because it answers their question representing 33%, while 26% said the Ads showcase their familiar brand. Surprisingly, clicking on the ads because of their attractiveness has only 19% of consumers. Whereas, 20% said the Ads are the first things they see before other results.
Google Ads Statistics by Advertising Revenue of Biggest Digital Ad Sellers
(Reference: statista.com)
The highest advertising revenue earner in 2022 was Google representing $168.44 billion. Meta generated $112.68 billion, followed by far behind revenues of Alibaba ($41.01), Amazon (37.99) and ByteDance (29.07).
(Reference: statista.com)
In terms of online advertising revenue, Google captured 39% of the market share in the world as shown by Google Ads Statistics. Furthermore, other leading competitors of Google made up 18% and 7% of Facebook and Amazon respectively.
Google Ads Statistics by Cost
By Industry
| Industry | Average CPC for search network | Average CPC from the display network |
|---|---|---|
| Dating and Personals | $2.78 | $1.49 |
| Finance and Insurance | $3.44 | $0.86 |
| B2B | $3.33 | $0.79 |
| Consumer Services | $6.40 | $0.81 |
| Advocacy | $1.43 | $0.62 |
| Auto | $2.46 | $0.58 |
| Legal | $6.75 | $0.72 |
| Travel and Hospitality | $1.53 | $0.44 |
| Industrial Services | $2.56 | $0.54 |
| E-commerce | $1.16 | $0.45 |
| Education | $2.40 | $0.47 |
| Employment Services | $2.04 | $0.78 |
| Technology | $3.80 | $0.51 |
| Health and Medical | $2.62 | $0.63 |
| Home Goods | $2.94 | $0.60 |
| Real Estate | $2.37 | $0.75 |
(Source: demandsage.com)
The average CPC for the search network is highest for the Legal industry showcasing $6.75 with an Average CPC from the display network at $0.72. Overall, the average CPC from display networks is almost 50% in each industry.
By Cost to Businesses Paying to Agencies
| Cost Businesses Pay To PPC Management Agencies | Percentage Of Businesses |
|---|---|
| Less than $100 | 3% |
| $100 to $500 | 12.1% |
| $501 to $1000 | 15.2% |
| $1001 to $3,000 | 21.2% |
| $3001 to $5000 | 12.1% |
| $5001 to $8000 | 15.2% |
| $8001 to $11,000 | 9.1% |
| $11,001 to $15,000 | 76% |
| More than $15,000 | 4.5% |
(Source: demandsage.com)
The majority of the businesses paying agencies to manage their PPC advertising, pay $11,001 to $15,000 resulting in 76%. On the other hand, only 3% stated to pay less than $100. Furthermore, every month, $15 to $800 is paid monthly for PPC management tools.
The Most Useful Channels Driving the Business in 2023
| Agency | In-House | Freelance | |
| Cold Calling | 3.8 | 1.7 | 6.6 |
| Dedicated Sales Team | 10.2 | 9.2 | 7.4 |
| Google Ads | 7.4 | 14.1 | 7.5 |
| Google Search | 11.7 | 21.9 | 8.9 |
| In-Person Professional Business Networks | 9.6 | 4 | 8.7 |
| Online Job Boards | 3.7 | 0.8 | 7.1 |
| Paid Referral Platforms (e.g. Credo) | 3.2 | 2 | 7.3 |
| Referrals From Your Network | 11.9 | 3.9 | 9.5 |
| Social Media Not Paid | 5.4 | 4.3 | 7.7 |
| Social Media Paid Ads | 6.1 | 7.5 | 6.1 |
| Speaking At Conferences | 4.5 | 1.6 | 7.4 |
| Freelance Marketplace | 3.4 | 1.1 | 7.7 |
| Website | 16 | 25.5 | 7.5 |
| Don't Know | 2 | 0.9 | 0.2 |
| Other | 1.2 | 1.6 | 0.3 |
(Source: alexmedawar.com)
As of 2023, the highest business-driving channels for agencies and in-houses were websites contributing 16% and 25.5% of traffic. However, for freelancers, it is referrals are the top traffic-driving factors for business. However, Google Ads Statistics showed that, for all of these business types, Google Ads is one of the top 5 channels that drive new business.
Google Ads Statistics by Reasons to Use Google Ads
(Source: databox.com)
The major reason to use Google Ads is to generate leads as told by 43% of advertisers. The remaining 30% focus on driving direct sales, while 15% use it to increase brand awareness. Whereas less than 5% use it for their app promotion and increasing engagement with the customers.
Google Ads Statistics by Factors Prioritized When Setting a Bid
(Source: databox.com)
According to the majority of the advertisers, the first thing they prioritize while setting a bid in Google Adsis the target cost per acquisition. On average, others prefer to maximize conversions, target return on ad spend, increase clicks, and lower cost per click. Furthermore, only less than 5% target search page location and outranking share.
Google Ads Statistics by Highest Google Ads Spending by SaaS Companies in 2022
(Reference: statista.com)
In 2022, Adobe, Inc. spent the highest amount on Google Ads resulting in $130.3 million, followed by IBM ($85.7 million) and WordStream Inc. ($80.4 million). Of all the big SaaS companies these spent more than $1 million on Google Ads.
Conclusion
These Google Ads Statistics 2023 have proven that Google is a giant in technology. The company offers everything that is needed in today’s digital world. However, its competitors like Facebook are comparatively competing in the advertising industry as well, as there is seen a cutthroat competition in the market share of revenues in 2023.
The Internet of Things has increased the importance of online presence for individuals as well as businesses. Unless and until the business shows its online presence it won’t be profitable in the current era. Thus Google Ads has been helping small to large-scale businesses to reach new markets for over a decade.
Sources
FAQ.
Google Ads is a product offered by Google that helps in promoting the business online. It also helps in selling the service or product, improving traffic on the website, and raising brand awareness by reaching unknown markets.
Some of the best alternatives to Google Ads are 1. Microsoft Ads 2.LinkedIn Ads 3. Apple Search Ads 4. The Trade Desk platform 5. Quora Ads voted by Search engine journal.
Google Ads placements can be made without any charge, however, advertisers have to pay when someone clicks on their ads. Depending on the budget the limit on PPC can be set.
Google AdSense is the default option for monetization on websites. Google can optimize the ad unit size to fit with mobile or desktop viewing experience. This increases the chances of being clicked. Add bank details and other required information to get paid.
Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.
