66+ UX Statistics – User Experience Stats To Improve engagement
Page Contents
Introduction
UX statistics: UX design and UX designer are nowadays commonly acknowledged terms while satisfying the customer’s needs. UX design is what the customer at the initial site gets attracted to. In the world of hyper-competition, it is necessary to have mind-blowing UX designs to increase website traffic into conversions. Nowadays the term UX is not only related to technology but also to normal products or services by which a customer can distinguish the business from each other. Like a wrapper of any product.
These UX statistics will give an insight into how important it is today to have a structured UX design to attract an audience considering the UX strategies with other statistics. Moreover, a path for a career in UX design has also been mentioned. Digital marketing has acknowledged the online business which has increased over international borders. Talking about the websites, when they are simple, easily accessible, and provide knowledge to satisfy the needs of the customer then the business has no end.
Key UX Statistics (Editor’s Choice)
- It was predicted that there will be 6.1 billion smartphones in the world in the year 2020.
- 59% of the people want attractive website designs whereas, 41% of the people want simple
- The current generation states that, around 45% of customers will abandon the website if it doesn’t predict in advance the needs of the customer
- The younger generation is the highest rating hater of slow-loading websites. Usually, they find an alternative if slowness continues. This is like, a customer going to the competitors and losing the retention rate
- 62% of the people who faced difficulties shopping on mobile applications, will be less likely to shop from the same brands in the future.
- When the page loading speed is decreased from 8 seconds to only 2 seconds then it can increase the conversions to sale
- 70% of the people who are on the websites, love to read points made in bullets whereas, 55% of the audience can go with any non-bulleted article
- 54% of marketers believe that advertisements on websites are the biggest blockage for better user experience
- According to the reports, companies lose around 2.6% of their revenue because of the slow loading of websites
- A minimal delay of time i.e., only a 1-second delay can lead to a 7% reduction in expected conversions.
- If a form on the website is asking too much personal information then 68% of the users won’t even submit it.
- 88% of the users stated that the mobile version of a site must be better than the desktop site.
- 52% of the users will not engage with a brand’s website if they don’t have a responsive mobile design.
- 48% of the users are more likely to leave the brand if they have any bad experience with the mobile version of the website.
- The top three reasons to leave a page suddenly are unclear message (46%), No contact info (44%), and poor design and navigation (37%).
What is UX?
UX in simple words user experience means how the product or service presents itself in front of the user and how a user experiences it. It can include different factors such as design, branding, flexibility, and many more things. UX is not only related to computers but also to physical products and services. UX design is a crucial part of delivering the product or services to the customer as it is the only way to present itself. In other words, it is UX design.
Importance Of UX Strategies
UX strategies are nothing but a pre-planning of designs presented in front of the users. Whatever it is, everything needs strategies before stepping into something in the online world. UX strategies can help understand many hidden key points for any developer. Following is mentioned the importance of US strategies
- UX design has the ability to close the gap between customers and the company’s promise
- it can create actually wanted the first impression
- Because of the UX designs, customers and companies are always on the same page
- Companies can provide information by developing important strategies
- Well-designed strategies can give an idea about the customers' expectations and trends
Career In UX Design
Having a creative mind is a blessing to any individual. UX designing specifically does not need any special technical knowledge. People with an irrelevant graduation degree can also learn about UX design and change their career path. Thanks to digital marketing and technology the world started accepting the importance of online and distance education. There are many websites offering such specialized courses at lower fees. Such courses are conducted online and can give a better chance to achieve the following positions in a career. Many people with other backgrounds have successfully completed their UX designing courses and have developed their career paths.
- Middle-level positions such as senior UX designer, or even the manager for having some knowledge in this field can help you earn a better salary. Mostly, the United States of America offers a $127,360 per year starting salary for senior UX designers ending with the top level up to $173,820 every year
- There’s no doubt in any field in which you can do freelancing. It can be counted as a passive income, but it has a lot of potential in the United States of America, a person who is freelancing can earn an average salary of $106,629 per year.
- A position in the department of UX management is similar to having a dream job. Most of the time, people think that there’s no career growth in such departments but in reality, creative directors can earn up to $125,921 a year whereas UX directors can earn $132,279 every year.
- Having a consulting firm for UX designing is similar to freelancing but in a broader sense. Today, a lot of companies need someone who can handle their websites hassle-free. As a consultant, any individual can earn up to $101,735 per year. Depending on the size of the clients, the income can be on the higher side than being an employee of the company.
General UX Statistics
UX is the most important factor in all kinds of businesses. If UX is performing well and doing what it is intended to do, then there are no bad days for the business. Following are some UX statistics observed all over the world.
- According to the reports, customers leave the websites if it is not optimized for mobile devices resulting in 5x times.
- Customers at the rate of 95% leave such websites in a month
- If a website takes more than 3 seconds to load, it has been observed that 53% of the audience will close the window
- It was predicted that there will be 6.1 billion smartphones in the world in the year 2020.
- Around 60% of the audience will never refer the business if it has bad UX for mobile phones
- According to the reports, 46% of users around the world will not purchase from the business if it has not optimized UX design
- Around 94% of people do various local searches on the internet every day.
- If the business has well defined UX design, then 90% of the audience click on call for action buttons such as make a purchase or simply fill up a Contact Us form
- Considering the first-time visitors on the website, 2 out of 3 people purchase on the same day as a visit
- Considering the usability of smartphones, in the year 2018, 33.5% of the population used mobile phones to shop online
- According to the 71% of the audience say that content engagement increases if the UX is well-designed
- Reconstructing the site error for better UX is 90% more expensive than building it.
- Users judge the website at 75% of the rate by observing the website’s structure
- Around 40% of the users do not use the website if they find any bug in it.
- Conversion rates are higher when there’s maximum flexibility and high user experience toward the audience
- If UX has video and other graphics, people its rate of sale is increased
- Web developers usually spend more than 50% of their time reforming the website to increase flexibility.
- First-time website visitors' impression always depends on the design of the website resulting in 94%.
- 59% of the people want attractive website designs whereas, 41% of the people want simple
- 64% of the customers prefer the easily accessible Contact Us page on the business websites
- The current generation states that around 45% of customers will abandon the website if it doesn’t predict in advance the needs of the customer
- 54% of the people choose applications on mobile phones rather than company websites because they are easy to use and flexible
- The younger generation is the highest rating hater of slow-loading websites. Usually, they find an alternative if slowness continues. This is like, a customer going to the competitors and losing the retention rate
- Around 20.2% of users around the world, still prefer websites for online shopping, as according to them mobile applications are not user-friendly and it is difficult to understand product details due to the number of navigations
- 48% of the people will never return to a website, it is unclear about the mission and vision of the company. This process is the second most ranked for abandoning the website's reasons.
- 62% of the people who faced difficulties shopping on mobile applications, will be less likely to shop from the same brands in the future.
- When the page loading speed is decreased from 8 seconds to only 2 seconds then it can increase the conversions to sale
- It is likely up to 72% when a customer experiences a good journey from visiting the website to final sale and customer service then they will share the same with more than 6 people
- Around 85% of the customers believe that a mobile application should be user friendly than any website used on a desktop.
- Websites with lower loading rates have high site visits and viewability resulting in 25%. Whereas 70% and 35% are allotted to longer sessions on the website and lower bounce rates respectively
- 70% of the people who are on the websites, love to read points made in bullets whereas, 55% of the audience can go with any non bulleted article
- The retention rate of the website is increased to 74% when it has a better UX design
- As per the UX statistics, every $1 invested in UX design can lead to $2 to $100
- A new generation who is in the technology is expecting new US designs at every step of surfing the internet
- Customers who belong to Generation X, want their time spent on the internet on websites to be pain-free
- Around 24.3% of businesses spend $2000 to 2,500 on web designing
- 51% of the companies have their budgets set to $5,000 to $6,000 for web design departments
- 94% of the time, the customer provides feedback for bad UX designs
- 54% of marketers believe that advertisements on websites are the biggest blockage for better user experience
- UX statistics divide the most common UX design errors as, wrong use of whitespace on the web pages to 19.2%, wrong typography and covered navigation to 26.9% and 30.8% respectively. On the other hand, 38.5% and 84% are allotted to missing call-to-action buttons and crowded UX designs
- According to the reports, companies lose around 2.6% of their revenue because of the slow loading of websites
- Above 70% of businesses still do not care about the call-to-action buttons on their websites which can increase the flexibility of the user experiences
- In the world of technology, 80% of the projected customers are lost if the company doesn’t have its own business websites
- A minimal delay of time i.e., only a 1-second delay can lead to a 7% reduction in expected conversions.
- Today, 74% of businesses believe in user experience as being the most crucial thing for a company’s growth
- 68% of the audiences have already lost interest in their favorite brands because the design of the website wasn’t according to their expectations
- 94% of the population has no trust in outdated websites
Conclusion
Technology is driving everyone crazy nowadays. People are behind the faster internet service and after-sales services. According to these UX statistics it has been observed that people’s patience has lowered during the waiting period of loading the website. People expect everything which be perfect and have no potholes in it. Technology is changing the behavior of every individual as well as businesses. What businesses today are experiencing is a tough competition where a small mistake can hamper the brand image. On the other hand, even though UX may seem like a small thing in reality, it plays the most important part in the initial step of attracting the consumer. Today, 100% of the audience is using the internet and these US statistics will focus on only improving the design and its concept.
Sources
FAQ.
Some typical tasks performed by UX designers are creating personas, user research, designing wireframes and prototypes, and testing.
UX stands for user experience which is considered the experience of interacting with a service or product while UI refers to the User Interface through which the person can interact with digital products or services.
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
